IAMT's Business Intelligence Unit looks back on IBC 2026. Chris Evans, Senior Principal Analyst at IAMT, opens with the three themes of the latest State of MediaTech report (trust, evaluation and clarity), then reviews the show itself: the innovations that made an impact on the show floor, the conference sessions that stood out and the talking points that defined IBC 2026, from agentic AI moving into workflow orchestration to an increasingly discerning MediaTech buyer. Riikka Koponen, Principal Analyst at IAMT, then hosts a panel with Paul Martin, Strategy & Business Development Director at MainStreaming, and Sumit Suri, Managing Director at UTO Solutions, on their IBC takeaways and how EU sovereign regulation is reshaping cloud and AI architecture across the global media supply chain.

In this IAMT Interview, we speak to IAMT bursary students Zac Livingstone and Dea Imami from Solent University about their experience at IBC, why work experience is so hard to find without industry contacts, and their plans after their final year. IAMT's Stuart Ray also explains the bursary programme and the new IAMT Talent Portal, which connects students with employers.

Chris Evans, Senior Principal Analyst at IAMT, debuts findings from the latest State of MediaTech report at IBC 2026. He walks through the three themes defining the market: trust, as generative and agentic AI reshape the content supply chain and sovereign regulation changes notions of ownership; evaluation, as buyers demand measurable outcomes, clear cost of ownership and proven ROI; and the decisive action needed to cross from planning into successful transformation.

The buyers' view, live from the IAMT Impact Briefing at IBC 2026. Purminder Gandhu is joined by Jenny Englund Stridh, Head of Media Production Technology at Schibsted, and Emily Bergun, Senior Media Services Engineer at Arsenal Football Club, to discuss merging teams and cultures across the Nordics, what a multi-year technology budget changes about buying, and what end users really want from their suppliers.

IAMT CEO Saleha Williams opens the IAMT Impact Briefing at IBC 2026 with MediaTech Redefined. She sets out why IABM became IAMT, what the association has built in the 18 months since, and what that means for members, buyers and end users - from the new dynamic software licensing best practice and the AI Sovereignty Report to MAI, IAMT's agentic AI model. Introduced by Purminder Gandhu.

Watch the IABM Impact Stage session from IBC2025: AV Media Convergence Briefing – Understanding Parallel Market Opportunities with IABM. Chris Evans, Olga Nevinchana, and Riikka Koponen from IABM are joined by Jack Adair (Canon EMEA) and Will Waters (Audinate) to unpack the convergence of AV and MediaTech. The panel highlights new opportunities emerging across parallel markets, offering insights on where innovation, investment, and collaboration can drive the next phase of growth.

Watch this IABM Impact Stage session from IBC2025: Beyond the Buzz – What CTOs Really Think About MediaTech 2025. Stan Moote (IABM) is joined by Damon Neale (Metadat-AI), Jorge de la Nuez (Olympic Channel), Andy Rayner (Appear), and Willem Vermost (EBU) to cut through the hype and share candid views on the technologies shaping the future. From AI to cloud and beyond, the panel reveals what’s real, what’s overhyped, and where the true opportunities lie for the MediaTech industry.

Watch this IABM Impact Stage session from IBC2025: Business Transformation – The MediaTech Buyer Perspective. Moderated by Purminder Gandhu (IABM), Justin Gupta (Google) and Mina Sabet (TED Conference) share how buyer needs and expectations are shifting in today’s dynamic media landscape. The discussion explores what MediaTech providers must deliver to meet evolving priorities, drive value, and build long-term partnerships.

Watch this IABM Impact Stage session from IBC2025: Challenges in Monitoring the Evolving Complexity in Video Networks – with Imagine Communications. Moderated by Riikka Koponen (IABM), the panel features James Rivers and Dan Walsh from Imagine Communications alongside Jay Cox (anyVID Solutions). Together they explore how evolving video networks can be effectively monitored, managed, and optimised in an increasingly complex ecosystem.

Catch up on this IABM Impact Stage session from IBC2025: Expectations vs Experience – The Secrets to Keeping Early Career Talent. Fatih Akkoc (SWR), Friederike Fluit (LOGIC media solutions GmbH), and Tom Russell (Trussell Tech) share their first-hand perspectives as early career professionals in MediaTech. The discussion highlights what new talent values most, the challenges they face, and how organisations can create the right environment to retain and empower the next generation.

Join IABM Chair Josh Arensberg as he sits down with IABM CEO Saleha Williams and Technology Evangelist Purminder Gandhu for an open discussion on the state and future of the MediaTech industry. Together, they explore the evolving role of IABM in supporting members, the technologies shaping tomorrow’s media landscape, and how innovation, inclusivity, and collaboration are driving meaningful change across the sector.

Relive the highlights of the IABM Impact Awards at IBC2025, where innovation, creativity, and excellence across the MediaTech industry take centre stage. The awards celebrate the companies and individuals making the most significant contributions to advancing technology and driving positive change. Discover this year’s winners and the groundbreaking projects shaping the future of MediaTech.

Watch the IABM Industry Impact Briefing: Leading Successful Transformations in Media Business from IBC2025 (Conference Room 1). Moderated by Chris Evans and Purminder Gandhu (IABM), this session brings together Nicola Cogotti (Alpha Cogs), Steph Lone (AWS), Gareth Gordon (QTV), and Donna Mulvey Jones (Banijay) to share real-world insights on driving transformation across the media landscape. The panel explores strategies, leadership approaches, and technologies that enable successful change in today’s fast-evolving industry.

Catch up on IABM’s IBC 2025 Debrief – Americas Edition, designed for members who couldn’t attend the event in person or want a focused recap of the key highlights and insights. Hosted by Olga Nevinchana, Senior Analyst, this webinar brings together leading experts to discuss the major trends and takeaways shaping the global MediaTech landscape. Featuring Riikka Koponen (Principal Analyst), Stan Moote (CTO), and Paul Stechly (President, Applied Electronics)

Catch up on IABM’s IBC 2025 Debrief – APAC Edition, designed for members who couldn’t attend the event in person or want a focused recap of the key highlights and insights. Hosted by Chris Evans, Head of Knowledge & Insight, and moderated by Riikka Koponen, Principal Analyst, the session provides valuable takeaways from the show, including: Key findings from the State of MediaTech Report by the Business Intelligence Unit. Insights and trends discussed across IABM’s Impact Stage panels and presentations. Expert perspectives from Andrew Dunne (BBC) and Hitomi Hamaba (Sony) on the evolving media technology landscape.

Explore the IABM Innovation Arena – Member Technology Showcase from IBC2025. This session spotlights cutting-edge solutions and breakthroughs from IABM members across the MediaTech ecosystem. From pioneering workflows to transformative technologies, discover how innovators are shaping the future of content creation, distribution, and monetisation.

Catch up on this IABM Impact Stage session from IBC2025: Mastering Multiplatform Fan Engagement in Live Sports. Claire Wilkie (LIMITLESS), Rick Young (LTN), Anna Lockwood (Telstra International), and Matt Stagg (MTech Sport) share how sports organisations are embracing innovation to deliver richer, more interactive experiences across every platform. The panel explores strategies and technologies that keep fans engaged before, during, and after the live action.

Watch The Future is Here: Meet the IABM Bursary Winners session from IBC2025. Hosted by Stuart Ray (IABM), this inspiring showcase introduces bursary winners George Blower, Lisa Haddou, and Hendrik Albrecht. Hear their stories, ambitions, and perspectives as they represent the next generation shaping the future of the MediaTech industry.

Catch up on this IABM Impact Stage session from IBC2025: Rethinking Security for Software-Defined Media Workflows. Moderator Olga Nevinchana (IABM) is joined by Richard Jonker (NETGEAR), Alex Redfern (EVS) and Aus Alzubaidi (MBC Group) to explore the evolving challenges of securing virtualised and software-defined environments. The panel discusses emerging threats, resilience strategies, and the technologies shaping a more secure future for MediaTech workflows.

Watch this IABM Impact Stage session from IBC2025: Solving the Energy Equation – Translating Sustainability into Cost Savings and Efficiencies. Moderator Riikka Koponen (IABM) leads a dynamic discussion with Arianna Aondio (Varnish Software), Gareth Capon (Grabyo), and Michael Harrit (BBC) on how broadcasters and technology providers can balance sustainability goals with operational efficiency. The panel explores practical strategies, innovations, and real-world examples of how reducing energy consumption can deliver both environmental benefits and measurable cost savings.

Catch up on this thought-provoking IABM Impact Stage session from IBC2025: The Moving Target of Tariffs: Where Are We Now? Industry leaders Remi Beaudouin (Ateme), Joyce Bente (Riedel Communications), Thomas Tang (Apantac), and Stephanie Sanchez (Grass Valley) share their perspectives with Stan Moote (CTO, IABM) on the shifting landscape of tariffs and trade policy, and what it means for strategy, growth, and resilience in the MediaTech sector.

Watch the IABM Impact Stage session from IBC2025: AV Media Convergence Briefing – Understanding Parallel Market Opportunities with IABM. Chris Evans, Olga Nevinchana, and Riikka Koponen from IABM are joined by Jack Adair (Canon EMEA) and Will Waters (Audinate) to unpack the convergence of AV and MediaTech. The panel highlights new opportunities emerging across parallel markets, offering insights on where innovation, investment, and collaboration can drive the next phase of growth.

IAMT's CTO Stan Moote chats with Chris Clarke, CRO & Co-Founder of Cerberus Tech, about moving their offering upstream into studio, production and playout. Stan asks how Livelink manages to observe hundreds of feeds via their dashboard.

In this IAMT Interview, we speak to Nik Forman, SVP Marketing & Product at Friend MTS, about the FMTS Platform, which brings its anti-piracy monitoring, watermarking, blocking and investigation services into one place with always-on reporting and AI-powered insights. He also covers the company's expanded social media monitoring and how AI helps it add features quickly.

In this IAMT Interview, we speak to Steve Reynolds, CEO at Imagine Communications, about Total TV and audience-based selling across linear, digital and on-demand with Landmark. He also covers MXL support in its XVR media server, aligning Aviator Orchestrator and Magellan with the Dynamic Media Facility framework, and adding MCP to every product line for agentic, natural-language interfaces.

In this IAMT interview, Kira Baca, Chief Strategy & Growth Officer at Fabric Insights, discusses how the company is bringing together data, technology, and expertise to deliver intelligent orchestration across media operations. She explains how pragmatic uses of AI and agent-ready, MCP-enabled capabilities will allow customers to manage complex workflows more naturally, including through AI assistants. Kira also shares how the merger of Fabric Data and TMT Insights supports this vision and the company’s focus on helping clients achieve their goals in this next chapter.

In this IAMT Interview, we speak to Mathieu Planche, CEO at Witbe, about testing and monitoring video services on real end-user devices with its Witbox robot. He explains how LLMs have replaced capture-based scripting with intent-driven automation that cuts script writing and maintenance, and how machine vision lets customers monitor dynamic ads and sponsor placements.

In this IAMT Interview, we speak to Craig Newbury, VP Global Sales & Marketing at Wohler Technologies, about growing monitoring needs beyond traditional broadcast and how Wohler is extending its in-rack audio and video monitoring through software, web and mobile interfaces for remote teams. He also discusses cost pressures and the signal conversion and processing built into its products.

In this IAMT Interview, we speak to Paul Martin, SVP Business Operations at MainStreaming, about government initiatives aiming to switch from DTT television to all-IP delivery and what that would require of national video infrastructure. He also discusses the importance of digital sovereignty in video distribution and what a genuinely European ecosystem could look like. Paul also analyzes the potential of fully managed edge networks for broadcasters. The interview also covers latest trends in piracy and how those new challenges can be addressed through collaboration and coordinated enforcement.

In this IAMT Interview, we speak to Johan Görsjö, Head of Product at Agama, about how AI and operational analytics help in improving efficiency internally among customer-facing teams and on the customer side, especially video service providers. He discusses the power of AI in empowering teams from operations to customer care and supporting them in making better decisions faster with more technical insights and visibility across the whole video service.

In this IAMT Interview, we speak to Al Nuñez, President at Media Links Inc., about the company's high-availability IP transport for live contribution and primary distribution. He discusses hybrid networks that pair fibre with unmanaged links, integration with third-party control systems, the growing use of JPEG XS and the complexity of transport for major events.

In this IAMT Interview, we speak to Ali Hodjat, Senior Director of Marketing at Telestream, about AI built into the Vantage platform, software-defined ST 2110 monitoring, the UP.Lens multiviewer for SRT feeds in cloud production, and how the UP Platform offers building blocks operators can combine with third-party and agentic AI tools to build their own workflows.

In this IAMT Interview, we speak to Chris Avalos, Content Creator at AIDA Imaging, about its new weatherproof 4K NDI PTZ camera with 30x optical zoom, a control panel that lets operators shade up to seven cameras and copy settings between them, and compact 3G-SDI cameras with genlock, IP control and interchangeable CS-mount lenses.

In this IAMT Interview, we speak to Alex Roriz, SVP, Solution-Market Strategy & Global Partnerships at wTVision, about R³ Engine macOS Edition, its real-time on-air render engine developed natively for Apple Metal, helping broadcasters publish content across every platform, and using AI to suggest graphics to journalists and speed up augmented reality calibration and tracking at sports venues.

In this IAMT Interview, we speak to Jodi Clifford, CEO at farmerswife, about major market trends and how her company is addressing customers' evolving needs at speed through product development and new features in their two main products, the farmerswife scheduling and resource management software and their task and collaboration tool Cirkus. She explains us how these solutions help broadcasters and post-production teams gain visibility and control costs, and what capabilities can we expect from AI in this space.

In this IAMT Interview, we speak to Noora Bohindi, Corporate Communication Director at Es'hailSat, about its end-to-end media services for broadcasters, cloud services from its Tier-4 certified teleport in Doha, and satellite services from Es'hail-1 and Es'hail-2, including anti-jamming and disaster recovery across MENA. She also discusses the Es'hail-3 satellite agreements with Türksat and Thales Alenia Space.

David White, Product Manager with Adder discusses several aspects of remote access such as they benefits of out-of-band maintenance. IAMT's CTO, Stan Moote asks David how security is handled along with the benefits of having small product footprint required in OB trucks using HLG.

In this IAMT Interview, we speak to Vishal Kagdada, Sales Manager at Shotoku Broadcast Systems, about the Aura range for PTZ cameras, including the P2 prompter panner and the new, low-cost E2 PTZ elevator. He also discusses the response to the Swoop robotic crane, which a UK broadcaster now uses live on air, and QuickRef, which lets robotic pedestals reference themselves by driving over small QR codes.

In this IAMT Interview, we speak to Suzana Brady, SVP Worldwide Sales & Marketing, and Ciro Noronha, CTO, at Cobalt Digital, about the company's IPMX certification work, now including JPEG XS TDC, and its products for broadcast and pro AV: the blueCORE audio/video processor, the UltraBlue software multiviewer and an audio monitor supporting IPMX and Dante.

In this IAMT Interview, we speak to Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, about the industry outlook and how its platform can help media businesses to improve title management, optimize scheduling and personalization. He also discusses their new Agentic AI workflows and what he sees to be in the horizon for them.

In this IAMT Interview, we speak to Jarod Lopez, Acting Business Development Director at Media City Qatar, about how the special economic zone helps media, technology and creative companies set up in Qatar and grow regionally, what its ecosystem and incentives offer businesses scaling across the GCC and MENA, and how companies can get started.

In this IAMT Interview, we speak to Benoit Brieussel, VP Product & Solutions at Viaccess-Orca, about serving companies launching new TV services and those improving existing ones, tackling smart TV fragmentation with its video player, and developing UI concepts for younger viewers. He also covers security, user experience and how AI can help with voice navigation and operations.

In this IAMT Interview, we speak to Clare Butler, VP Marketing at Synamedia, about its five SaaS solutions built around business outcomes. She covers vertical video in Synamedia Go, hyper-personalisation that adapts when a viewer walks into the room, a conversational rail, and GO Shorts, which uses AI to turn existing content libraries into mobile-first short-form experiences.

In this IAMT Interview, we speak to Christophe Haan, CEO at dzjinius, about its production management platform, which replaces separate scripting, scheduling and budgeting tools for drama, news, sports and live events, its integrations with Limecraft and Cheqroom, and customers such as ITV Studios. He also introduces a mobile app that takes the same production data onto the studio floor.

In this IAMT Interview, we speak to Jean-Christophe Perier, CMO at Globecast, about how changing audience habits and shrinking margins are affecting media companies, and about MooM, which builds on the Content Exchange connectivity platform to offer playout, OTT, MAM and remote production as services. He explains its no-commitment model and how Globecast takes on integration work for customers to optimise operational efficiency and the ability to test new features and monetisation opportunities.

In this IAMT Interview, we speak to Jose Gozalbo, CPTO at AgileTV, about how AI can help operators cut costs, from CDN security and set-up to content ingest and editorial presentation, why cloud elasticity suits unpredictable AI workloads, and how self-healing platforms find and fix problems before customers are affected.

In this IAMT Interview, we speak to Sumit Suri, Founder at UTO, about why media technology that works in a sandbox struggles in real deployments, and why CTOs now need to be architects of the business's economics rather than buyers of the fastest tools. He also discusses the guardrails and context needed as AI brings more autonomy to workflows, and how UTO helps clients bring decades of operational knowledge into what they build.

In this IAMT Interview, we speak to József Pintér, Solutions Architect at Interra Systems, about automated QC, real-time monitoring and media analysis with BATON, ORION and VEGA, AI-based captioning and caption QC with BATON Captions, and how AI is being added through chatbot support, intelligent report analysis and a Video Quality Index for live streams.

In this IAMT Interview, we speak to Ryan McKeague, Founder & CEO at Flomenco, about helping large enterprises integrate AI safely with their own storage and security controls, and why open standards and bring-your-own-bucket storage keep customers in control of their media archives. He also explains how Flomenco orchestrates existing systems to automate manual steps, with some customers running hundreds of millions of workflows a month.

In this IAMT Interview, we speak to Marc Wilson, Managing Director at Glensound, about the company's 60th anniversary, how most of its products begin as custom requests, and a new high-specification two-channel Dante interface with full redundancy. He also discusses expanding into live events and esports, keeping design and manufacturing in the UK, and adding Milan alongside Dante and AES67.

In this IAMT Interview, we speak to Michael Lantz, CEO at Accedo, about its partnership with MediaKind on an end-to-end IPTV offering for operators and Accedo Compose, a platform for orchestrating and monitoring AI agents. He also discusses using AI agents to streamline manual content delivery processes and how AI-assisted development can cut time to market without sacrificing quality.

In this IAMT Interview, we speak to Jan Weigner, CTO & Co-Founder at Cinegy, about the live-streamed Cinegy Studio stage for customer talks and product demos, running Cinegy Air playout on Linux in Docker containers to cut resource use as AI-driven demand raises hardware prices, and how its virtualised approach helps broadcasters get more from existing equipment.

In this IAMT Interview, we speak to Fabio Varolo, Sales Manager at FOR-A, about new recording and streaming features in the MixBoard software switcher and partnerships with Canon, Dejero and intoPIX covering PTZ camera control, remote production and JPEG XS. He also explains how FOR-A is moving towards software-defined products while continuing to develop its SDI range.

In this IAMT interview, Christophe Kind, Head of Global Partnerships and Market Development at Castlabs, discusses how premium media companies can address real-time illegal restreaming, ad-supported streaming monetization, broadcast-grade quality of experience, and content authenticity. The interview covers DRMtoday, server-guided ad insertion and ad measurement, and ORIproof, Castlabs’ toolkit combining C2PA-based content provenance with forensic watermarking to help verify where content came from and preserve trust signals through the media workflow.

In this IAMT Interview, we speak to Paolo Favaro, EMEA Sales Manager at SI Media, about its migration to Kubernetes for more scalable, cloud-ready asset management, proprietary AI such as speech-to-text and face recognition that broadcasters can run on-premises to grow the value of their archives, and recent deployments in Peru and the Middle East.

In this IAMT Interview, we speak to Miroslav Jeras, CTO at Pebble, about broadcasters moving playout to software in private and public clouds, and the EBU and AMWA Dynamic Media Facility work on multi-vendor interoperability and MXL. He also explains how Pebble is moving its code base to Linux and developing its web tool into a full operational interface.

In this IAMT Interview, we speak to Bram Desmet, CEO at Flanders Scientific, about bringing GaiaColor AutoCal and GaiaColor Analyzer, which produces a QC report in about a minute, to every monitor in its range. He also explains how the compact XMP C Series brings reference HDR monitoring to control rooms and OB vans, and how Pomfort Livegrade support turns the monitors into a four-channel LUT box for DITs.

In this IAMT Interview, we speak to Peder Boberg, Product Owner at Intinor, about bringing SMPTE ST 2110 and DVB-compliant HEVC to the Direkt series. He explains how ST 2110 eases the transition to IP, how HEVC lets AVC users cut bandwidth or raise quality at the same bitrate, and the plans to add ST 2110 input.

In this IAMT Interview, we speak to Piero Costantini, CEO & Founder at Mnemonica, about offering independent producers a studio-grade content hub, how Mnemonica Production and Mnemonica Archive cover film and high-end TV work from prep through to preservation and distribution, and why data sovereignty matters in protecting Europe's audiovisual heritage.

In this IAMT Interview, we speak to Thomas Tang, Founder & President at Apantac, about KVM over IP, including latency, USB peripherals and access control, LED wall controllers adopting ST 2110, and its modular signal conversion products. He also explains why large pro AV installations need broadcast reliability and how its ST 2110 products are IPMX ready.

In this IAMT Interview, we speak to Rafael Castillo, VP/GM EMEA & LATAM at TVU Networks, about the move from satellite and fixed hardware to IP distribution and how TVU MediaMesh enables open, multi-vendor workflows that scale on demand, as in its work with Reuters. He explains how TVU Cortex applies agentic AI to content discovery, management and distribution.

In this IAMT Interview, we speak to Marco Inzaghi, Commercial & Marketing Director at Small Pixels, about the University of Florence spin-off's neural network video technology, including an AI upscaler on Intel NPUs that brings SD content to HD on set-top boxes and TVs, and super slow motion from standard cameras. He also previews a cloud software-as-a-service version due before the end of the year.

IAMT's CTO Stan Moote asks Henry Goodman, Director of Product Management from Calrec how they assist companies to make more content quickly. Henry also covers the audio aspect on the Dynamic Media Facility (DMF).

John Larrabee, Senior Partner with Omni Media Solutions Group covers the importance of Change Management, specifically in large projects. IAMT's CTO, Stan Moote asks John about Build vs Buy trends.

IAMT's CTO Stan Moote chats with CEO Mike Boland of Boland Communications about their new ST 2110 interfaces and gets into details of QD and OLED on Calibrated Monitors.

Princell Hair, Chief Operating Officer of NECF discusses his article in IAMT's Journal #138 - "Beyond AI: Solving What AI Doesn’t. What doesn’t AI do?" IAMT's CTO Stan Moote asks Princell how MediaXBook's AI optimization is different that using ChatGPT, Claude and Gemini.

IAMT's CTO Stan Moote gets into detail on Xperity's IntelLayer with Mark Rivers, CEO and Amit Yadav, VP of Engineering

Henry Alexander, Sales Director at BCE discusses details about their new portal that orchestrates over the whole supply chain. IAMT’s CTO Stan Moote asks Henry about data sovereignty.

IAMT’s CTO Stan Moote asks Egor Zalesskiy, Business Development Operations Director, Oxagile Is “video intelligence” becoming the next major layer of the streaming and media stack? As well as deep discussions on second screen and how AI fits into hybrid infrastructures.

IAMT’s CTO Stan Moote has a forward-looking fireside chat with Paul Charleston, Principal at Qvest. Topics covered are biggest technology shifts currently reshaping broadcast production, software-defined production concept, Media eXchange Layer (DMF) and of course how to create tangible value with AI.

IAMT's CTO, Stan Moote, asks Norigin Media's CEO, Ajey Anand, where Norigin Media fits in the media tech landscape and what problems the company solves for its customers. OS Fragmentation Across CTV and Smart TVs is covered along with React Native Dev & ICT Engineering.

Colin Grimes, President of VideoShip along with Larry Klein, VideoShip Enterprise Video Solutions, join IAMT's CTO, Stan Moote, to discuss how NBC is using Brandscan. Additionally how their new product called Socialize quickly repurposes news for publishing in different formats making it ideal as many newsrooms are facing shrinking staff.

Ivy Li, Marketing Director, Telycam reviews the details of their new PTZ switcher, Mix One along with Telycam's second gen broadcast-grade PTZ line, the Explore 100, 300, and 500. IAMT's CTO Stan Moote asks Ivy to explain how they combine products for different market places.

Julian Wright, Founder and CEO of Blue Lucy gets into details with IAMT’s CTO Stan Moote about orchestration and more specifically ‘doing orchestration right’. Julian talks about how they are helping customers to understand value rather than cost.

IAMT's CTO Stan Moote chats with Arash Pendari, CEO & Founder, how is Vionlabs evolving from content intelligence toward an agentic layer for media and entertainment and the importance of Verticalized AI.

Jamie Horner, SVP of Corporate Strategy, Providius explains the benefits of Operational Assurance for Live Media Infrastructure. IAMT's CTO, Stan Moote asks Jamie how Providian AI integrated in with their current products and customers own AI integrations.

Fereidoon Khosravi, Chief Business Development Officer with Venera Technologies discusses how they are applying AI across its QC solutions. IAMT’s CTO, Stan Moote, asks about localization along with automatic content detection and editing for compliance purposes.

Paul Davies, Head of Marketing with Yospace got into details about dynamic ad insertion during the world cup. IAMT’s Stan Moote asks about Server-Guided Ad Insertion (SGAI). Paul also talks about the benefits of new non-linear ad formats for broadcasters.

In this IAMT Interview, we speak to Babu Krishnamoorthy, Director of Customer Engineering at Ateme, about the key trends shaping the broadcast and media technology industry and what they mean specifically for the APAC region. Babu explores how cloud adoption is evolving across Asia Pacific, the main challenges Ateme's customers are navigating and how Ateme is addressing them, and shares real-world examples of live sports projects where Ateme's technology is making an impact.

We talk to Alex Gattari, AI Solutions Architect of ETERE about how Broadcast Asia 2026 has been going for the company, the conversations happening at the ETERE booth, and the role AI is playing in transforming broadcast and media software. Alex walks through ETERE's latest AI products and shares his perspective on how artificial intelligence is reshaping the industry across the Asia Pacific region.

In this IAMT Interview, we speak to Jacky Yee, Director of Sales for APAC at GatesAir, about the company's main customer segments and the key industry trends shaping their business. Jacky examines the major business and technology trends specific to the APAC region, explores how customer needs are evolving across the market, and discusses the challenges broadcasters and media organisations are facing today and the solutions GatesAir provides to address them.

In this IAMT Interview, we speak to Marc Wilson, Managing Director of Glensound, about the company's 60th anniversary and the journey that has shaped Glensound into the business it is today. Marc reflects on how the company's product and technology portfolio has evolved over six decades, discusses the growing adoption of Audio over IP and where he sees it heading, and identifies the key growth markets and main drivers for Glensound's products across the APAC region, including the rising opportunity in esports.

In this IAMT Interview, we speak to Magewell about their first appearance at Broadcast Asia 2026, where Gina Ruan, Account Manager for Southeast Asia, introduces their next generation Pro Convert IP decoders, a new version of their Control Hub device management software, and shares how Magewell is expanding its presence in the region beyond its well-known USB capture devices to offer a complete end-to-end AV over IP workflow solution.

In this IAMT Interview, we speak to Jennie Marwick-Evans, Managing Director of Manor Marketing, about the company's 25th anniversary and the story behind its growth over that time. Jennie outlines the services Manor Marketing offers, discusses the company's presence and experience across the APAC region, and explores how customer needs are evolving in today's market. She also addresses the main challenges clients are facing and explains how Manor Marketing's solutions are helping them navigate an increasingly complex media and broadcast landscape.

We talk to Mike Steinbrecher, Business Development Director for Experiential Technologies of Ross Video about Vertex — Ross Video's platform for powering live and experiential environments. Mike explains what Vertex is, who it is designed for, and why it is gaining traction across venues ranging from stadiums and museums to cruise experiences and brand centres. He discusses the customer challenges driving interest in the platform, and looks ahead to how immersive technology is evolving and where Vertex fits into the future of experiential production.

We talk to Raymond Siew, Territory Manager of SNS about the latest developments from Studio Network Solutions at Broadcast Asia 2026. Raymond introduces what is new with EVO shared storage and walks through SNS's brand new solutions — Trio for cloud archive, Outpost for review and approval workflows, and the AI Suite — explaining how these innovations are designed to meet the evolving needs of media production teams across the region.

We talk to Nick Forward, Head of Strategic Pursuits, Australia and New Zealand of Synamedia about the strategic shifts taking place across the media technology landscape. Nick explores whether operators and content providers are genuinely moving toward integrated, end-to-end platforms over fragmented solutions, examines where AI is delivering real impact in video through products like Go and Iris, and discusses how the approach to monetisation is evolving across linear, streaming, and on-demand environments as pressure on profitability intensifies.

We talk to Rob Adams, CRO of TSL about a series of major milestones for the company, including the Asia debut of Hummingbird — an award-winning product recognised at both IBC 2025 and NAB 2026. Rob covers TSL's recent acquisition of JLCooper, a new technology alliance partnership with NDI, the growing Grass Valley partnership, and a strong run of regional sales wins across Australia, Hong Kong, and Singapore. He also discusses the broader shift in the media landscape — where everyone is now a broadcaster in some form — and how TSL's focus on interoperability, reliable workflow, and vendor-agnostic solutions positions the company for this expanding market.

We talk to Paolo Cuttorelli, SVP of Sales and Business Development of Visionular about what the company is bringing to Broadcast Asia 2026, including the launch of AuroraFlex — their newest offering. Paolo discusses the trends emerging from customer conversations in the video encoding space, particularly around AI-driven encoding, and reflects on how NAB 2026 went for Visionular ahead of the Asia show.

In this IAMT Interview, we speak to Dr. Tzvi Gerstl, EVP, Media Technology & Cloud Services, Synamedia, about the company's growing portfolio of media technology and cloud services. Dr. Tzvi introduces the Go platform and its new GO Shorts feature — designed to meet the demand for personalised, mobile-first short-form content — and reveals the vision behind Senza Ignite, the next evolution of the Senza platform first demonstrated at NAB 2025. He also discusses Synamedia's partnership with customer Mileto Tecnologia, a unique pay-tv operator with a compelling growth story, and reflects on what makes Synamedia's approach to the market distinctive.

In this IAMT Interview, we speak to Daniel Daube, SVP Sales and Customer Success, GrayMeta, about GrayMeta's AI-powered media intelligence platform and how it is helping organisations unlock the value of their content libraries through intelligent search, metadata enrichment, and content discovery at scale.

In this IAMT Interview, we speak to Michael Atkin, President and CEO, BroadView Software, about the company's solutions for broadcast scheduling and traffic management, and how BroadView is helping media organisations navigate the evolving demands of multi-platform content delivery and operational efficiency.

In this IAMT Interview, we speak to Brenton Ough, CEO and Co-Founder, Touchstream, about the unique pressures that major live events from the Olympics to the World Cup and the Super Bowl place on streaming and broadcast infrastructure. Brenton introduces the OTT Operations Hub, explaining how a unified real-time view transforms the way operations teams monitor streams, CDNs, and video quality during high-pressure live events. He also discusses eVQA, Touchstream's new approach to video quality analysis, and why it represents a meaningful advance over traditional monitoring methods.

In this IAMT Interview, we speak to Andy Shenkler, CEO, TMT Insights, about TMT AI - a new approach to operational intelligence for the media and entertainment industry that the company describes as proactive by design. Andy explains what this shift means in practical terms, walks through capabilities including Anticipate Requests, Smart Corrections, and Self-Healing Workflows, and discusses how they work together in live operational environments. He also addresses the biggest barriers organisations face when trying to move beyond AI experimentation to truly operationalising intelligence across the media supply chain.

In this IAMT Interview, we speak to Gareth Capon, CEO, Grabyo, about the company's cloud-native video production and publishing platform and how Grabyo is helping broadcasters, sports rights holders, and media organisations produce and distribute live and near-live content faster and more efficiently across digital and social platforms.

In this IAMT Interview, we speak to Srinivasan (Srini) KA, Co-Founder, Amagi, about how Amagi's cloud broadcast and streaming technology is helping media companies launch, distribute, and monetise content across linear and connected TV platforms globally, and the company's latest innovations on show at NAB 2026.

In this IAMT Interview, we speak to Majed Alhajry, CTO, MASV and Gene Villeneuve, CRO, MASV, about the company's high-speed large file transfer platform and how MASV is helping media and entertainment professionals move massive files reliably and securely, with the speed and simplicity that modern production workflows demand.

In this IAMT Interview, we speak to Dave Mackinnon, VP of Product Management, Clear-Com, about the company's latest innovations in professional intercom and communication systems for live production, broadcast, and entertainment, and how Clear-Com is addressing the evolving connectivity and collaboration needs of distributed production teams.

In this IAMT Interview, we speak to Suresh BG, Founder, Saranyu Technologies, about the company's innovative work in media technology and the solutions Saranyu is bringing to the broadcast and streaming industry to address the evolving needs of content producers, distributors, and platform operators.

In this IAMT Interview, we speak to Nelson Hulett, Regional VP Americas, Setplex, about the challenge of modernising video delivery without disrupting live services, what the company calls transformation without collapse. Nelson shares compelling examples of operators who have successfully navigated OTT transformation using Setplex's Zapflex platform, the challenges they faced, and the outcomes they achieved. He also looks ahead to the new capabilities coming to the Zapflex platform and what they mean for operators competing in the rapidly evolving OTT landscape.

In this IAMT Interview, we speak to Dmitri Shtulman, Chief Growth Officer, Oxagile, about the biggest pain points and priorities for media and streaming companies right now, drawn from direct conversations with clients and prospects. Dmitri shares a recent project example illustrating how Oxagile has implemented meaningful change for a customer, and discusses the company's ongoing work in the NextGen TV space, including its focus on ATSC 3.0 broadcaster application concepts and what the next phase of that work looks like.

In this IAMT Interview, we speak to Michelle Munson, CEO and co-founder, Eluvio, about the company' Content Fabric for video distribution and monetization. We cover how Eluvio is transforming broadcast distribution; providing direct D2C OTT; and delivering a new kind of in-line AI & video intelligence for companies across media entertainment and sports.

At NAB 2026, Eutelsat showcased how Satellite Streaming via DVB-NIP and Contiribution via OneWeb LEO are transforming video workflows. In this interview, we explore scalable content distribution, live video contribution from anywhere, and how hybrid satellite connectivity is enabling more flexible, resilient, and future-ready broadcast and streaming operations globally.

In this IAMT Interview, we speak to Zoe Liu, CEO, Visionular, about how artificial intelligence is fundamentally changing the way the industry thinks about video quality, not just compression. Zoe announces the launch of AuroraVision, Visionular's major new platform for AI-driven video quality optimisation, explaining what it does, why it matters for broadcasters and streaming platforms, and how it represents a new direction for the company. She shares a real-world customer example demonstrating measurable impact and looks ahead to what comes next for Visionular after NAB 2026.

In this IAMT Interview, we speak to Simen K. Frostad, Chairman and Co-founder, Bridge Technologies, about the company's latest innovations in media network monitoring and management. Simen discusses the NEP Platform, which unifies the deployment of critical production applications, and introduces MXL, a new development that reflects Bridge Technologies' continuing commitment to providing deep visibility and control across complex broadcast and media infrastructures.

In this IAMT Interview, we speak to Rick Smith, CEO, Broadcast Blinds, about RoscoVIEW — Rosco's innovative two-part window control system for broadcast studios and corporate production environments. Rick explains how this unique combination of a wide-width polarising filter installed on windows and a matching camera polarising filter gives production teams complete control over exterior brightness as seen by the camera, while reducing ambient light in the room by only one stop — solving one of the most persistent challenges in studio and location shooting. Rick also speaks of corporate use for daylight control.

In this IAMT Interview, we speak to Robert Marshall, President, Source Elements, about a landmark development in remote audio collaboration: the industry's first metadata-connected Dolby Atmos remote review and collaboration tool. Robert explains how Source-Connect 4 streams up to 128 full channels  including beds, objects, and spatial metadata directly to the Dolby Atmos Renderer, removing the need for a folded-down re-render and fundamentally changing what is possible for remote immersive mixing.

In this IAMT Interview, we speak to Derek Barrilleaux, CEO, Projective, about the company's approach to production asset management at a pivotal moment for the industry. Derek explains what sets Projective's PAM offering apart in a crowded market, outlines the goals the company is pursuing with its solutions, and shares the key innovations Projective is showcasing at NAB Show 2026.

In this IAMT Interview, we speak to Fabien Pisano, Head of Sales, Sony, about the key challenges media professionals are facing today and how Sony and Nevion (a Sony Group Company) are working to address them. Fabien reflects on the conversations he is having with media customers at NAB 2026, explores the technologies gaining traction to meet those challenges, and discusses Sony's latest developments in imaging, media provenance, and the accelerating shift towards software-defined media production.

In this IAMT Interview, we speak to Melanie Ciotti, Director of Marketing, Studio Network Solutions, about the company's most significant product announcements at NAB 2026. Melanie walks through the ongoing evolution of EVO - SNS's flagship shared storage platform - and introduces three exciting new products: Trio, Outpost, and the AI Suite. She also discusses what makes the company's approach to media storage and workflow distinctly different.

In this IAMT Interview, we speak to Jose Puga, CEO and Co-Founder, Imaginario AI, about the company's newest announcements at NAB 2026. Jose introduces StoryLab - an agentic content creation pipeline that automatically assembles new stories from existing video libraries using a multi-agent system, compressing days of manual work into minutes. He discusses new integrations with Backblaze and Wasabi that allow customers to run Imaginario directly on top of their object storage, and outlines exciting channel expansion plans in North America. Jose also looks ahead to the company's roadmap, including on-premises deployment and the expansion of Imaginario's intelligence capabilities across the full media supply chain.

In this IAMT Interview, we speak to Ronen Artman, Vice President Marketing, LiveU, about the company's NAB 2026 announcements and the evolution of live broadcasting infrastructure. Ronen introduces the LU900Q described as defining a new era for live production — and explains the expanded LiveU EcoSystem, bringing together the LU900Q, LiveU Nexus, LiveU Schedule, and other solutions to deliver IP contribution resilience, digital-first operations, and workflow automation. He also discusses a significant new integration with Sony, enabling high-resolution file transfer in parallel with live production and exploring where the convergence of live and file-based workflows is heading.

In this IAMT Interview, we speak to Claudia Barbiero, Director of Global Marketing, PTZOptics, about the company's solutions for intelligent video and automated camera workflows. Claudia provides an overview of what PTZOptics is showcasing at NAB Show 2026, discusses how the company is approaching the industry's accelerating shift towards AI-driven automation, and explains how PTZOptics' solutions help production teams improve efficiency and reduce operational complexity. She also highlights the company's growing ecosystem approach, including a key partnership with Moondream.

In this IAMT Interview, we speak to Andreas Eriksson, CEO, Net Insight, about the launch of the Open Media Platform, a significant new development for the industry that brings together live intelligence, workflow automation, and media transport in a unified framework. Andreas explains why the industry needs this now, introduces Nimbra Live Intelligence and the role it plays within the platform, and outlines what makes Net Insight's approach distinctive and the core value it delivers to customers.

In this IAMT Interview, we speak to Thomas Bostrøm Jørgensen, CEO of Appear, about the company's growth trajectory following its recent listing on the Oslo Stock Exchange and the themes shaping its strategy for the year ahead. Thomas discusses the key conversations taking place at NAB Show 2026 with customers and partners, and examines one of the most significant structural shifts in the industry: the ongoing transition from satellite to IP and the growing adoption of cloud and hybrid production models, exploring how Appear is helping customers navigate this change in practice.

In this IAMT Interview, we speak to Duncan Beattie, Market Development Manager, Tuxera, about the company's latest innovations in high-performance storage networking for media production. Duncan introduces FusionSMB and explains how Tuxera delivers exceptional speed for media workloads through RDMA and macOS optimisation. He also discusses the launch of FusionNFS, why NFS support is critical for today's production environments, and how Tuxera addresses the well-known permissions challenges that arise when SMB and NFS are used together.

Stan Moote, CTO - IAMT, asks Craig Wilson, Broadcast Enterprise Specialist about AVID's partnership with Google Cloud to integrate Google's Gemini AI models. Craig describes the launch of Avid's Content Core running on AWS using Google's Vision Warehouse. Stan gets into details with Craig about Avid's security.

In this IAMT Interview, we speak to Peter Thompson, Cofounder and CEO, LucidLink, about how media workflows are fundamentally changing in response to distributed teams, larger file sizes, and increasingly software-driven and AI-assisted production. Peter introduces the concept of workflow repatriation reducing the need to move content by presenting data where work needs to happen and discusses LucidLink Connect, which allows organisations to activate existing content without migration. He also covers the LucidLink Developer Platform, its Python SDK and APIs for orchestration and automation, the platform's zero-knowledge security model and time-bounded access controls, and performance innovations like TeamCache for high-density office environments.

Chad Hassler, VP of Broadcast covers how Sencore is assisting broadcast and distribution operators dealing with aging equipment and shrinking budgets. IABM’s CTO Stan Moote asks details on low-latency along with how Sencore is leveraging AI.

IABM’s CTO Stan Moote asks Steve Holmes, Solutions Architect with Leader Electronics how they help engineers maintain confidence in signal integrity across increasingly complex environments – specifically SDI/IP workflows. Kevin Salvidge, Technical Marketing Manager covers real-time monitoring across networks and cloud environments. Stan then gets into detail about black burst and PTP to find out more about Leader’s Sync Align technology.

Learn about the The Next Evolution of Cloud Media Management & Distribution: actionable AI, Metadata, and Next-Gen Portals from Álvaro Montalbán, CSO at Knox Media Hub. Stan Moote, IABM’s CTO, asks Álvaro questions about having measurable ROI with AI tools. Álvaro also suggests the best why for organizations to modernize their media supply chain.

John Henkel, Product Marketing Director with NETGEAR discusses how they are aggressive assisting companies and partners with the transition to IP.. Netgear now has industry-leading training programs with certifications via the Netgear Academy.

David Isola Director, Global Product Marketing with Black Box discusses how Boxilla® configuration backups make the Black Box Emerald control platform reliable for mission-critical live broadcast operations regardless of the physical location.

John Pickeral, Vice President of Client Development, Maslow Media reveals how is AI actually changing the media and entertainment workforce today.

Dusty Alves, CEO with 11 Nines Data covers many of the industry’s storage challenges, solutions along with how 11 Nines Data has a clear focus on customer support and reliability.

David Kaszycki, CEO of Beam Dynamics covers how the Beam platform evolved to meet the increasing complexity of workflows and assets in the media and entertainment industry, along with expansion into new verticals. Beam is expanding into Europe and assisting companies with the EU Cyber Resilience Act (CRA).

IABM’s CTO Stan Moote dives into real life AI applications to assist with video asset management, streaming, channel scheduling, and master control with Matt Smith, Chief Evangelist with Akta. Matt also covers how AI can convert videos to vertical format, segments, creates summaries, highlights, titles, descriptions and advanced metadata so they can be pushed out quickly.

Alexander Leschinsky, CEO & Co-Founder of G&L Systemhaus gets into detail of using AI for producing sign-language and the various use cases for it.

CTO, Stan Moote asks Alex Gattari AI solutions architect from Etere -Where do u see AI in broadcast now? Continuing the conversation Fabio Gattari, Asia Pacific Sales of Etere covers his thoughts on what the broadcast world looks like now. Fabio then gets into a controversial discussion about video transport specifically dealing with the worry of new licenses required for NDI.

IABM’s CTO, Stan Moote discusses From Assistants to Agents: How AI Is Transforming Broadcast Workflows with NStarX CEO Angshuman Patra. Angshuman understands Agentic AI systems taking nitiatives, coordinate multi-step tasks, and manage workflows.

In this interview, Paul Briscoe highlights TAG Video Systems’ focus on security and resilience in today’s mediatech landscape. He discusses how confidence and quality assurance in IP infrastructures are essential as the industry transitions to fully digital workflows. Paul explains how TAG’s solutions enable media companies to monitor, manage, and secure complex IP-based environments with greater transparency and reliability—ensuring operational confidence, safeguarding content, and delivering consistent quality at scale.

In this IABM TV Interview, we talk to Mark Strachan, Chief Product Officer at Telstra, about the company’s core business, its most important customer segments, and how it views the democratization of technology in the media and broadcast industry. Mark reflects on Telstra Broadcast Services’ 10-year journey in providing connectivity and managed services, exploring how customer needs have evolved and how the company’s investments in infrastructure, such as the Global Media Network, support wider access to MediaTech. He also shares insights on the industry’s rapid shift toward software-driven workflows and new monetization models, the growing role of managed services, and how democratization is shaping Telstra’s product and technology offerings for the next 24 months.

In this interview, Kristie Fung highlights how TMT Insights is transforming global media and entertainment operations through its growing suite of enterprise solutions. She introduces Focus, a new platform that bridges strategic planning and operational execution, complementing the flagship Polaris platform. By centralising data on content availability, localisation, and readiness, Focus empowers teams to streamline workflows, optimise programming strategies, and accelerate time-to-market. Kristie also shares how Crunchyroll is using Focus to enhance collaboration across programming, operations, and distribution—delivering smarter decisions, greater efficiency, and improved global content delivery.

In this interview, Brenton Ough discusses how CMSD-MQA (Common Media Server Data – Media Quality Assessment) is moving from concept to real-world deployments and why it’s driving real business transformation in streaming. He explains how legacy approaches to video quality analytics are no longer fit for purpose—being too expensive, compute-heavy, and siloed—making agility and great viewer experiences harder to achieve. Brenton highlights how CMSD-MQA standardises server-side data to deliver real-time insights without the overhead, helping teams adapt faster, run leaner, and collaborate more effectively across operations, technology, and business.

In this interview, Rob Adams, CRO of TSL, previews a major update to the company’s control and monitoring solutions, set to be unveiled at IBC. He emphasises the growing importance of interoperability in advanced broadcast and AV environments, particularly across control and monitoring systems. Matthew explains how interoperable ecosystems empower operators by enabling faster rollouts, reducing integration requirements, improving reliability, and lowering total cost of ownership—helping broadcasters and AV professionals achieve more efficient and resilient operations

Josh Arensberg from Verizon at IBC 2025

In this interview, Gatis Gailis from Veset explores how the democratization of media technology is reshaping expectations for today’s content creators and broadcasters. He discusses the role of cloud and SaaS solutions in making professional tools more accessible and empowering a wider range of users. Gatis also highlights how vendors can evolve their products and business models to meet the increasing demand for simplicity, speed, and autonomy in modern media workflows.

In this interview, Dave Cheesman showcases Videndum’s latest product launches across outside broadcast, ENG, and studio production automation, explaining the drivers behind each innovation. He also highlights the key trends shaping today’s broadcast industry, with a strong focus on sustainability and how Videndum is addressing environmental impact through smarter, more responsible technologies and practices.

In this interview, Adrian Herrera explains how Varnish Software’s Private CDN approach—powered by Varnish Enterprise and the fully managed Ora Streaming service—is transforming content delivery strategies for broadcasters, OTT providers, and digital platforms. He highlights how dedicated infrastructure, predictable OpEx, and compliance with regional data sovereignty requirements give operators full control over performance, cost, and location. Adrian also introduces new innovations such as Global Rate Limiting and CDN Router, which enable real-time traffic control and intelligent multi-CDN optimisation. Together, these advances help media companies build resilient, cost-efficient, and regulation-ready delivery networks that turn uncertainty into competitive advantage.

In this interview, Krish Kumar, CEO of Wowza, discusses how the democratization of MediaTech is empowering small development teams to build and customise their own video delivery pipelines. He shares examples like BallerTV, which streams thousands of youth sports events with fewer than ten developers, and FloSports, which creates differentiated features such as multi-angle replay thanks to full pipeline access and API control. Krish explains how hybrid deployment models and flexible architectures enable these teams to deliver predictable quality, innovate on their own timelines, and compete with larger broadcasters. He emphasises that democratization isn’t just about access—it’s about giving smaller teams the tools to achieve real competitive advantage.

In this interview, Tom Dvorak explores the impact of AI and personalisation on the media and entertainment industry. He discusses both the opportunities and challenges of working with these technologies, including how personalisation can help operators and streamers boost key performance indicators. Tom also addresses the critical issue of data privacy, sharing insights on how to responsibly manage user data while leveraging AI-driven personalisation to enhance viewer engagement and business growth.

In this interview, Tim Sewell discusses how broadcasters and media owners can maximise the value of their inventory with the latest dynamic ad insertion technologies. He explains how new formats like side-by-side ads and L-banners are unlocking additional inventory opportunities, supported by advancements in server-guided ad insertion (SGAI). Tim also highlights how bridging the gap between streaming technology and adtech enables more accurate measurement of ad views, delivering actionable insights that improve performance and provide the data advertisers value most—ultimately driving higher fill rates and greater revenue.

AWS Interview at IBC 2025

In this interview, Geoff Gordon introduces MainConcept’s new suite of metrics, led by VMAF-E—a breakthrough that extends the power of VMAF beyond VOD into live workflows. Alongside this, vScore provides a comprehensive set of tools including VMAF, VMAF-CUDA, SSIM, and PSNR, giving users greater flexibility in evaluating video quality. Released with MainConcept SDK 16.0 and integrated into their HEVC encoder SDK, these advancements mark a major step forward in video optimisation, with additional innovations in 16.0 set to be unveiled at IBC 2025.

In this interview, Ian Franklyn highlights the importance of a tightly connected ecosystem where broadcasters, ISPs, and technology enablers collaborate to deliver outstanding Quality of Service (QoS) and Quality of Experience (QoE) for audiences. He explains why no single player can succeed alone—broadcasters need robust infrastructure, ISPs must prioritise media traffic, and tech innovators like MainStreaming must optimise every step of the delivery chain. By joining forces, the industry can ensure a seamless, sustainable, and scalable streaming experience that meets rising viewer expectations and drives long-term growth.

In this interview, Peter Bruggink shares how Media-Anywhere is transforming cloud-based media workflows by making every frame instantly accessible via a simple URL. Instead of moving entire files, their approach allows editors and production teams to call up only the exact frames they need—enabling faster, more resilient, and secure workflows. With their first product, AirFrame, editors can work directly in Premiere Pro with high-resolution media in cloud storage, no proxies or downloads required. Peter also outlines how this backbone technology extends to live and fast-turnaround workflows, aligning with the MovieLabs 2030 vision to deliver a frame-accurate, glass-to-glass media supply chain

In this interview, Paul O’Donovan highlights how MediaKind is shaping the next generation of sports viewing experiences. He discusses innovations such as ultra-low latency streaming that keeps fans closer to the action, immersive Multiview options that give audiences more choice, and studio-grade security designed to protect premium content. Paul explains how MediaKind’s solutions enable broadcasters and platforms to deliver these advanced experiences reliably and at scale.

In this interview, Jiří Gabriel shares the latest developments from MISTV, including advancements in the new version of MIRA and the company’s expansion into new markets. He also reflects on insights and discussions from the recent Broadcast Operation Conference, highlighting how MISTV is continuing to innovate and support broadcasters with flexible, future-ready solutions.

In this interview, Richard Jonker highlights how AV-over-IP has become the new standard, with IP-based signal transport now central to nearly all new installations. He explains how open standards like IPMX are driving interoperability and convergence between broadcast and commercial AV technologies. Richard also explores how Netgear is enabling scalability and centralised control across studios, distributed workflows, events, campuses, and venues—while helping integrators and technicians address challenges around cost, network design, and cybersecurity.

In this interview, Ajey Anand highlights what Norigin Media is showcasing at IBC 2025 and reflects on how streaming TV consumption has evolved over the last decade (before, during, and after the pandemic). He discusses the challenges currently facing both broadcasters and technology vendors, and shares his vision for the year ahead. Ajey also emphasises how Norigin Media is continuing its sustainability efforts while driving business transformation, ensuring the company remains innovative, responsible, and future-focused.

In this interview, Damon Neale highlights the growing importance of security as AI becomes central to media workflows. He explores the unique cyber risks facing the industry—from data breaches to deepfakes—and why frameworks like TPN Gold are raising the bar on compliance by prohibiting unverified third-party processing. Damon shares best practices for resilience, including zero-trust architectures and in-account or on-prem AI deployment, and explains how Metadat-AI enables models to run entirely within a customer’s own environment. He concludes with a clear takeaway: organisations must audit where their AI models run, who has access to their assets, and how they’re being used to ensure both security and efficiency.

In this interview, Dan Brooks introduces the Cinebot Nano, a compact nine-axis motion control robot from Mark Roberts Motion Control (MRMC), designed for solo filmmakers, content creators, and lean production teams. He highlights its user-friendly features like Flair Lite software with lifetime ownership and Push Moco for intuitive, manual keyframing. Dan explains how the Cinebot Nano packs into three lightweight cases for travel, making it ideal for on-location shoots, while offering accessible pricing starting at £20,000. With support for payloads up to 7 kg, versatile mounting options, and powerful performance, Cinebot Nano delivers professional-grade, repeatable camera motion in a portable, affordable format—available worldwide from September 2025 and showcased at IBC in Amsterdam.

IABM’s CTO, Stan Moote discusses From Assistants to Agents: How AI Is Transforming Broadcast Workflows with NStarX CEO Angshuman Patra. Angshuman understands Agentic AI systems taking nitiatives, coordinate multi-step tasks, and manage workflows.

IABM’s Stan Moote discusses with Pebble’s SVP of Sales, Sally Wallington about streamers moving more into the linear live event space, specifically sport. Stan also asks Sally about today’s hybrid broadcast environments.

In this interview, Paul Pastor explores how broadcasters, streamers, and tier-one operators can unlock new opportunities in content monetisation and revenue generation. He discusses the shifts in business models and technology adoption that are reshaping the industry, and how Quickplay is helping organisations strengthen viewer retention, optimise content distribution, and deliver immersive experiences at scale. Paul highlights how leveraging vast content libraries more effectively can drive both business transformation and long-term growth.

In this interview, Richard Kydd highlights how Red Bee is leveraging AI, cloud platforms, and advanced media management services to transform broadcast and media workflows. He explains how these technologies are driving greater efficiency, flexibility, and innovation, enabling media organisations to adapt quickly to industry change and deliver enhanced value to their audiences.

In this interview, Graziano Casale, Director of Technical Sales for Broadcast Distribution at Rohde & Schwarz, explores how 5G is opening up new opportunities for delivering entertainment and services directly to consumers’ mobiles in real time. He highlights the potential for new revenue streams that this technology unlocks, from enhanced live experiences to innovative service models. Graziano also shares how Rohde & Schwarz is supporting customers in this field with cutting-edge solutions designed to help broadcasters and operators harness the full potential of 5G for content delivery.

In this interview, Sarah Xing highlights YUKUAN’s advanced video transmission solution. She explains how it is designed to deliver reliable, high-quality video across demanding broadcast and media environments, supporting greater efficiency and performance for content creators and operators alike.

In this interview, James Eddershaw discusses how Shotoku is helping organisations adapt to the new economic landscape while still delivering world-class live studio production that brings the momentous stories of the day to audiences in engaging and informative ways. He also explores how national broadcasters can remain competitive against the surge of live streaming “news” outlets, sharing how Shotoku’s innovations support broadcasters in maintaining relevance, trust, and impact in an evolving media environment.

In this interview, Hitomi Hamaba introduces the Sony PXW-Z300, the world’s first camera capable of recording provenance information directly onto video files. She explains how this innovation helps combat the growing threat of misinformation and disinformation in the age of AI-generated content. Hitomi also discusses the broader challenge facing traditional broadcasters as they work to maintain credibility and trust with audiences, and how tools like the PXW-Z300 provide vital authenticity and verification to strengthen confidence in visual media

In this interview, Hossein ZiaShakeri highlights how Spectra Logic is supporting modern hybrid deployments and evolving media workflows with innovative software solutions. He discusses the increasing demand for private cloud and hybrid models, and explains how AI is helping organisations unlock greater value from their vast archives. Hossein shows how Spectra Logic’s approach is enabling media companies to operate more efficiently, securely, and intelligently in today’s rapidly changing landscape.

In this interview, Ben Vandenberghe explains why replacing scheduling tools in today’s media operations isn’t just about swapping software—it’s about redefining strategy. He highlights how offline scheduling and disconnected point solutions have become liabilities in a fast-moving industry that demands resilience, efficiency, and continuous innovation. Ben outlines why the media sector is entering a completely new era, where tech stacks must be rethought and operational models reimagined. His message is clear: organisations must take a strategic leap forward to stay competitive, agile, and ready for the future.

In this interview, Colby Winegar, CEO of Storj, showcases the company’s new Production Cloud live from their booth at IBC. Designed to give post-production teams globally fast access and the ability to work directly from the cloud, this platform helps democratise MediaTech by eliminating legacy barriers and enabling seamless collaboration with remote talent. Colby highlights how the Production Cloud lowers total cost of ownership, improves security and resilience, and supports sustainability through distributed storage that achieves redundancy without replication. He also explains how this innovation empowers global teams to collaborate more effectively while making workflows faster, more flexible, and virtually outage-proof.

In this interview, Thomas Bostrøm Jørgensen, CEO of Appear, discusses how the company is helping democratise live production for tier 2 and 3 sports and broadcasters, making high-quality production accessible beyond the top tier. He highlights how Appear’s VX platform supports this shift by enabling flexible, scalable workflows in a software-defined future. Thomas explains how Appear is delivering cost-effective solutions for smaller and remote productions without compromising on quality or reliability, and shares his vision of offering “the best of both worlds”—broadcast-grade quality combined with cloud agility—to meet the growing demands of live production today.

In this interview, Stuart Boorn explores how to build sustainable workflows in DTT and OTT that complement rather than compete with each other. He discusses whether hybrid TV is truly becoming a reality and how it could unlock new monetisation opportunities while improving the audience experience. Stuart also shares Arqiva’s roadmap for future change, highlighting how the company is shaping the next phase of broadcast and streaming convergence.

Brian Hopman from Associated Press at IBC 2025

In this interview, Craig Wilson showcases how Avid is transforming news and post-production workflows with AI-powered automation, hybrid cloud innovation, and a unified content management experience. He explains how Avid’s solutions are designed to help creative teams work faster, collaborate more effectively, and deliver impactful stories that meet the demands of today’s content-hungry, multiplatform world.

In this interview, Noëlle Prat reflects on BCE’s 25 years at the forefront of media innovation. As part of RTL Group, BCE combines deep expertise in systems integration, managed services, and product development to deliver reliable solutions for broadcasters and media organisations worldwide. At IBC2025, Noëlle highlights BCE’s latest breakthroughs in System Integration, Media Operations Managed Services, and its Media-as-a-Service (MaaS) platform—each designed to simplify complexity, enable agile workflows, and ensure seamless, secure content delivery across media, sports, and corporate sectors.

In this interview, Ciro Aloisio Noronha, Ph.D., highlights Cobalt’s focus on equipment security and integrity in the broadcast and media space. He discusses the critical importance of safeguarding content transport over the internet, addressing issues such as in-flight protection and authentication. Ciro explains how Cobalt’s solutions are designed to give broadcasters confidence in secure, reliable operations while meeting the growing demands of content distribution in an increasingly connected world.

In this interview, Agnès Pleinecassagne discusses Eutelsat’s ongoing sustainability initiatives, which have been in place for around four years. He highlights how regulatory requirements in Europe are pushing companies to explain their environmental actions and results, and how this transparency is shaping the future of business. Pleinecassagne emphasises the importance of sharing these efforts with stakeholders to ensure that companies can continue to operate successfully while respecting the environment and their wider impact on society.

IABM’s CTO Stan Moote gets into reference monitor details using QD-OLEDs with Bram Desmet CEO & GM Flanders Scientific, Inc. Bram also hits on the key points of monitor calibration and his view on the future of display technology.

In this interview, Graham Sharp introduces Vipe’s radically new approach to playout, designed to replace fixed, overprovisioned infrastructure with a flexible, adaptive model. By analysing schedules and applying machine learning to event complexity, Vipe automatically scales resources, ensuring broadcasters “only pay for what they play.” Built on containerised microservices, the system activates and deactivates resources on demand, reducing costs and improving reliability whether on-premises or in the cloud. Graham also highlights Vipe’s automated quality checking and intuitive interfaces, which adapt dynamically for live and file-based content, delivering a lean, resilient, and future-ready playout ecosystem

In this interview, Michael Thielen and Michael Pfitzner showcase how CGI is helping broadcasters modernise their operations through the complete rebuild of OpenMedia and the evolution of dira Dimension. They explain how these platforms deliver scalable, cloud-ready, and AI-enhanced workflows that boost efficiency, improve content quality, and reduce costs across news and radio production. Backed by CGI’s global expertise in cybersecurity, AI strategy, managed services, and change management, these solutions form part of a holistic transformation approach that enables broadcasters to innovate faster, unlock new commercial opportunities, and achieve long-term sustainability.

In this interview, Michelle Munson highlights how Eluvio is transforming the distribution of live, on-demand, and archival video through its Content Fabric and Application Suite. She showcases how leading organisations—including Amazon Studios/MGM, UEFA, FOX, Sony Pictures, and Warner Bros.—are using Eluvio to streamline workflows and unlock new monetisation strategies. Michelle explains how Eluvio’s approach eliminates inefficiencies of legacy cloud and CDN models by working entirely in-place on the Content Fabric, with built-in security, provenance, and analytics. She also details how the platform delivers ultra-low latency live video globally, enabling broadcasters to reduce reliance on satellite, while AI-powered features like in-place search, highlight editing, and content composition drive new possibilities for sports and live event content

In this interview, Chuck Buelow discusses the key challenges and opportunities surrounding Media Asset Management (MAM) in today’s complex media workflows. He highlights issues such as integration complexity across newsroom, editing, playout, archive, and OTT systems, along with the need for scalable performance as libraries grow into millions of assets. Chuck also addresses user adoption hurdles, the critical importance of metadata quality, and the limitations of early AI and automation tools. He emphasises cost management, security, and access control, while also exploring how to support remote and hybrid workflows effectively. His insights show how Emam is tackling these challenges to help media organisations build more efficient, secure, and future-ready MAM solutions.

In this interview, Keir Shepherd highlights how Encompass is driving the transition from legacy infrastructure to cloud-native, IP-based solutions that bring agility, scale, and efficiency to broadcasters and platforms. He showcases Encompass’s role in delivering DAZN’s coverage of the FIFA Club World Cup 2025™, providing global playout, OTT delivery, and IP distribution for seamless live sports streaming. Keir also explains how, in partnership with Zixi, Encompass is modernising the BBC World Service by migrating distribution from satellite to IP. Beyond commercial projects, he highlights Encompass’s pioneering social impact initiatives, including a world-first programme transmitting interactive maths lessons via DRM shortwave from the UK to classrooms in The Gambia.

In this interview, Jose M. Puga introduces Imaginario AI and explains how it is helping marketing and post-production teams save valuable time through advanced automation. He explores the implications of agentic AI for the media industry, highlighting how it can transform workflows, boost efficiency, and open new creative possibilities for content teams.

In this interview, Peder Boberg highlights how Intinor is strengthening reliability in live production through open standards such as SRT and 2022-7. He explains how Intinor’s new IDM simplifies the management of multiple devices, giving production teams greater control and efficiency. Peder also shows how Intinor’s latest updates enable broadcasters to adapt quickly to changing needs while maintaining the highest quality, ensuring flexible and resilient live workflows.

In this interview, Judy Zuo introduces Kiloview’s Cradle Series RF02, an all-in-one modular AV-over-IP solution designed to simplify and streamline IP video workflows. She explains how the RF02 integrates encoding, decoding, protocol conversion, network switching, and centralised management into a single compact 2RU device. Judy also highlights the flexibility of its modular card design, support for key technologies such as NDI, and the built-in KiloLink Server Pro, which provides intelligent control and bonding features tailored for professional production environments.

Join Jade Kurian and Paul Adrian as they reveal how latakoo is transforming video workflows for broadcasters and creators. Explore their award-winning Generative Video Codec (GVC), uncover how AI tools empower content creators to work smarter, and get an insider’s perspective on why trends like “bring your own storage” may not be as simple as they seem. This interview showcases how latakoo delivers critical speed, precision and efficiency for media operations worldwide. 

In this interview, Kevin Salvidge unveils the LeaderPhabrix LPX500 ‘True Hybrid’ IP and SDI waveform monitor, marking the future of test and measurement. Combining the trusted features of both Leader and PHABRIX into a compact 3RU form factor, the LPX500 integrates four fully featured HD/UHDTV analysers with high-resolution waveforms and an intuitive analyser window GUI. Kevin highlights how users can view HD/UHDTV, IP/SDI, and SDR/HDR signals side-by-side on a fast, responsive touchscreen, with the option of an extended second display. He explains how the LPX500 redefines performance for 2025 and beyond, delivering the next generation of reliable, flexible test and measurement solutions.

In this interview, Peter Thompson introduces LucidLink and discusses the company’s latest announcements and showcase at IBC. He also shares insights into what’s next for LucidLink over the coming year, outlining how the company is continuing to innovate and support media organisations with fast, secure, and collaborative cloud solutions.

In this interview, Amy Zhou highlights how Magewell is responding to and contributing to the rapid changes across the Pro AV and broadcast industries. She reflects on the company’s evolution from pioneering AV signal I/O technologies to today’s flexible IP- and software-driven product range. Amy showcases key innovations including the Pro Convert IP to USB, new USB 3.2 Gen 2 capture dongles, and the Director Mini/Director One, all designed to simplify workflows and enhance interoperability. She also explains how Magewell’s commitment to open standards and cross-platform control tools is helping users embrace AV over IP with confidence and ease.

In this interview, Mikael Dahlgren discusses Agama’s new generation of AI-powered analytics and what it means for the company’s vision and market position. He explores how Agama is ensuring these advanced technologies are not only innovative but also practical and easy for customers to adopt. Mikael highlights the benefits of reducing time-to-insight and accelerating issue resolution, showing how these advancements support customer satisfaction and business growth. He also shares his perspective on the biggest challenges and opportunities ahead for Agama in the evolving video delivery ecosystem over the next five years.

In this interview, André Rosado explains how AgileTV is driving business transformation for telcos and ISPs with its flexible, end-to-end TV-as-a-Service (TVaaS) platform. He highlights how AgileTV empowers operators to launch and scale modern video services rapidly, offering super-aggregation, full branding control, and freedom from legacy complexity. André also showcases AgileTV’s CDN Director, which blends smart traffic management with advanced anti-piracy tools, along with custom Android set-top boxes and a powerful Device Manager for real-time visibility and control across large-scale B2B deployments.

In this interview, Guillaume Devezeaux highlights how Alpha Networks is helping transform SVOD business models as they evolve toward freemium with ads. He explains why flexibility—through tools like A/B testing and user segmentation—is crucial for adapting strategies in today’s fast-changing market. Guillaume also emphasises Alpha Networks’ ability to support deployment at scale, enabling the rapid launch of multiple brands across countries and languages with no limitations, ensuring speed, adaptability, and resilience for global media players.

From ultra-low latency connectivity to agile pop-up networks and fully remote workflows, hear from Matt Stagg and Dani Anderson from Neutral Wireless as they break down how Private 5G is unlocking new possibilities for broadcasters and redefining how live content is produced.

In this episode of the IAMT MediaTech Forum, Sujay Kumar (NStarX) unpacks how AI is transforming MediaTech from the ground up - and why trust-first systems are now essential for scaling innovation and delivering real business value.

Inside one of the industry’s most ambitious broadcast builds, Mike Strein (ABC) explores how the game-changing Hudson Square project is reshaping news production for an always-on media world.

Moving to IP is easy to talk about, but hard to do at scale. Hear from Matt Stagg and John Henkel (Netgear) as they dive into the realities of execution, culture change and avoiding costly mistakes.

How do you break into new MediaTech markets beyond broadcast? IAMT’s Riikka Koponen, Chris Merrill (Panasonic), André Torsvik (Mimir) and Richard Rees (QuickLink) explore how companies are adapting to new verticals, new customers and new challenges.

Purminder Gandhu sits down with Hamad Omar Al Mannai (Media City Qatar) and Saleha Williams (IAMT) to explore how Media City Qatar is building a global media hub in Doha – attracting international companies, growing a local talent pipeline and connecting its ecosystem to the wider MediaTech industry.

Matt Stagg sits down with Nicola Cogotti (Alpha Cogs) to explore how Alpha Cogs is expanding the role of MediaTech - showing how agentic AI can power creativity and transformation across fashion, luxury, and healthcare to drive a new wave of innovation.

What does enterprise-scale MediaTech look like in a world of distributed production and always-on content? Gary Schneider (LinkedIn) explores how IP-first infrastructure, REMI workflows and network resilience are unlocking fresh opportunity across MediaTech.

Matt Stagg sits down with Adam Marshall (Grass Valley) to explore why interoperability has become a critical driver of performance in software-defined production, enabling operational agility and scalable performance.

Matt Stagg sits down with IAMT's Saleha Williams, Grace Pugh and Elliot Milner to explore how MediaTech can better attract, develop and empower the next generation of talent in a rapidly evolving industry.

From the Super Bowl to FIFA World Cup 2026, private 5G is transforming how live sport is captured, managed and delivered in real time. Josh Arensberg (Verizon) sits down with Matt Stagg to showcase how Verizon is building the foundations for a faster and more immersive era of live production.

Which technologies will have the biggest impact on MediaTech over the next 12 months? Stan Moote (IAMT), Felix Poulin (CBC), Mark Chiolis (Mobile TV Group) and Craig Wilson (AVID) share the opportunities and technological innovations influencing investment and decision-making.

Industry collaboration is a driving force behind MediaTech innovation, helping the industry accelerate the shift to agile, software-driven business models. Focusing on the evolution of IAMT’s Dynamic Software Licensing Working Group, Noor Hassan (AWS) examines how shared problem solving is helping the industry tackle complex issues.

How do you turn allyship into measurable change? Deborah Cross (Rise), Saleha Williams (IAMT), Paul Davies (YoSpace) and David Ross (Ross Video) explore what it takes to embed it into leadership and culture.

As TV advertising evolves, Graham Heap (Imagine Communications) sits down with Matt Stagg to explain how automation and convergence are reshaping media buying for a faster, simpler future.

Hear from Paulo Henrique (SET) as he sits down with Matt Stagg to explore how broadcast and broadband convergence is redefining how television is delivered and experienced.

How do you embed innovation at scale inside one of the world’s most powerful media organisations? Matt Stagg speaks with Igor Macaubas from Globo to explore how cloud, AI and modern production workflows are transforming global broadcasting from within.

Innovation is moving faster than ever, but what does it take to innovate with confidence? Drawing on insights from the IAMT State of MediaTech Report, Chris Evans (IAMT), Oscar Teran (EVS), Lisa Spencer (Irdeto) and Jeff Burgess (The CW Network) examine the trends, opportunities and risks shaping the MediaTech industry today.

The future of MediaTech depends on balancing speed with stability, where agility, UX and interoperability are becoming critical to success. Ajey Anand (Norigin Media) explores how media organisations can innovate at speed while maintaining strategic focus in an era of constant transformation.

What does it take to thrive in the autonomous era of MediaTech? Matt Stagg sits down with Ben Vandenberghe (Skyline Communications) to explore what it takes for MediaTech organisations to thrive, offering a strategic vision for leaders preparing for the next wave of industry transformation.

In this episode, Guy Southam and Patricia Kellaghan (Synamedia) explore how streaming is being reshaped by audience fragmentation and monetisation pressure, and why personalisation is becoming essential to delivering more engaging, fan-centric viewing experiences.

The MediaTech landscape is evolving fast. Hear from Charlotte Wheeler (MPTS) and Sadie Groom (Bubble Agency & Rise) as they share their perspectives on growth, talent and opportunity across the industry.

Matt Stagg and Doug Triblehorn (Comcast) explore how cloud, AI and automation are transforming media operations at global scale - balancing rapid innovation with the reliability, speed and performance audiences expect.

Saleha Williams (IAMT) and Stephanie Sanchez (Grass Valley) explore how Grass Valley is fundamentally leading the media revolution, expanding professional-grade video beyond broadcast into non-traditional verticals, and examining how the democratization of high-quality content is transforming video into a strategic necessity.

From game-changing industry leaders to breakthrough innovations, Matt Stagg, Chaitanya Chikilar (Whistling Woods) and Gary Schneider (LinkedIn) explore what the IAMT Impact Award winners at NAB Show 2026 revealed about the next wave of MediaTech transformation.

In this session, Matt Stagg, Saleha Williams (IAMT) and Nicola Cogotti (Alpha Cogs) unpack IAMT MAI, the first industry association agentic AI model, and its role in elevating our members as the answer to MediaTech’s evolving needs—bridging innovation, insight, and real-world impact.

How do you captivate the next generation of sports fans? Matt Stagg sits down with Christina Mixon (Mixon Digital), Joseph Frietchen (Cleveland Cavaliers) and Joe Abercrombie (Atlanta Hawks) to explore the technologies and ideas reshaping live production and fan engagement today.

Matt Stagg and Anna Lockwood (Telstra) dive into how AI, private 5G, XR and cloud production are transforming live sport, unlocking more immersive fan experiences and entirely new ways for rights holders to connect and monetise audiences.

As MediaTech enters a software-defined era, Lawo CEO, Jamie Dunn, explores the strategic shifts transforming the industry - and why integrated solutions are becoming the foundation of next generation operations.

As MediaTech becomes increasingly fragmented and complex, Saleha Williams (IAMT), Josh Arensberg (Verizon), and Andreas Hilmer (Lawo) explore how stronger connections, greater visibility and a clearer industry voice can help members thrive.

A new era for MediaTech starts here. Matt Stagg sits down with IAMT CEO, Saleha Williams, to explore the bold evolution from IABM to IAMT - and the vision behind building a more connected, intelligent and future-focused global MediaTech ecosystem.