farmerswife at IBC 2026

In this IAMT Interview, we speak to Jodi Clifford, CEO at farmerswife, about major market trends and how her company is addressing customers’ evolving needs at speed through product development and new features in their two main products, the farmerswife scheduling and resource management software and their task and collaboration tool Cirkus. She explains us how these solutions help broadcasters and post-production teams gain visibility and control costs, and what capabilities can we expect from AI in this space.