Appear at NAB Show 2026

In this IAMT Interview, we speak to Thomas Bostrøm Jørgensen, CEO of Appear, about the company’s growth trajectory following its recent listing on the Oslo Stock Exchange and the themes shaping its strategy for the year ahead. Thomas discusses the key conversations taking place at NAB Show 2026 with customers and partners, and examines one of the most significant structural shifts in the industry: the ongoing transition from satellite to IP and the growing adoption of cloud and hybrid production models, exploring how Appear is helping customers navigate this change in practice.