Sony at NAB Show 2026

In this IAMT Interview, we speak to Fabien Pisano, Head of Sales, Sony, about the key challenges media professionals are facing today and how Sony and Nevion (a Sony Group Company) are working to address them. Fabien reflects on the conversations he is having with media customers at NAB 2026, explores the technologies gaining traction to meet those challenges, and discusses Sony’s latest developments in imaging, media provenance, and the accelerating shift towards software-defined media production.