Synamedia at IBC 2026

Published On: 21 September, 2026,

In this IAMT Interview, we speak to Clare Butler, VP Marketing at Synamedia, about its five SaaS solutions built around business outcomes. She covers vertical video in Synamedia Go, hyper-personalisation that adapts when a viewer walks into the room, a conversational rail, and GO Shorts, which uses AI to turn existing content libraries into mobile-first short-form experiences.

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