Appear at IBC 2025

In this interview, Thomas Bostrøm Jørgensen, CEO of Appear, discusses how the company is helping democratise live production for tier 2 and 3 sports and broadcasters, making high-quality production accessible beyond the top tier. He highlights how Appear’s VX platform supports this shift by enabling flexible, scalable workflows in a software-defined future. Thomas explains how Appear is delivering cost-effective solutions for smaller and remote productions without compromising on quality or reliability, and shares his vision of offering “the best of both worlds”—broadcast-grade quality combined with cloud agility—to meet the growing demands of live production today.