Fabric Insights at IBC 2026

In this IAMT interview, Kira Baca, Chief Strategy & Growth Officer at Fabric Insights, discusses how the company is bringing together data, technology, and expertise to deliver intelligent orchestration across media operations. She explains how pragmatic uses of AI and agent-ready, MCP-enabled capabilities will allow customers to manage complex workflows more naturally, including through AI assistants. Kira also shares how the merger of Fabric Data and TMT Insights supports this vision and the company’s focus on helping clients achieve their goals in this next chapter.