Sony at IBC 2025

In this interview, Hitomi Hamaba introduces the Sony PXW-Z300, the world’s first camera capable of recording provenance information directly onto video files. She explains how this innovation helps combat the growing threat of misinformation and disinformation in the age of AI-generated content. Hitomi also discusses the broader challenge facing traditional broadcasters as they work to maintain credibility and trust with audiences, and how tools like the PXW-Z300 provide vital authenticity and verification to strengthen confidence in visual media