Shotoku at IBC 2025

In this interview, James Eddershaw discusses how Shotoku is helping organisations adapt to the new economic landscape while still delivering world-class live studio production that brings the momentous stories of the day to audiences in engaging and informative ways. He also explores how national broadcasters can remain competitive against the surge of live streaming “news” outlets, sharing how Shotoku’s innovations support broadcasters in maintaining relevance, trust, and impact in an evolving media environment.