XroadMedia at IBC 2025

Published On: 9 February, 2026,

In this interview, Tom Dvorak explores the impact of AI and personalisation on the media and entertainment industry. He discusses both the opportunities and challenges of working with these technologies, including how personalisation can help operators and streamers boost key performance indicators. Tom also addresses the critical issue of data privacy, sharing insights on how to responsibly manage user data while leveraging AI-driven personalisation to enhance viewer engagement and business growth.

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