Synamedia at BCA26

We talk to Nick Forward, Digital and Media Executive, Australia and New Zealand of Synamedia about the strategic shifts taking place across the media technology landscape. Nick explores whether operators and content providers are genuinely moving toward integrated, end-to-end platforms over fragmented solutions, examines where AI is delivering real impact in video through products like Go and Iris, and discusses how the approach to monetisation is evolving across linear, streaming, and on-demand environments as pressure on profitability intensifies.