Globecast at IBC 2026

In this IAMT Interview, we speak to Jean-Christophe Perier, CMO at Globecast, about how changing audience habits and shrinking margins are affecting media companies, and about MooM, which builds on the Content Exchange connectivity platform to offer playout, OTT, MAM and remote production as services. He explains its no-commitment model and how Globecast takes on integration work for customers to optimise operational efficiency and the ability to test new features and monetisation opportunities.