Case Studies

AV Magazine reports that the International Trade Association for Broadcast & Media Technology (IABM) has rebranded as the International Association of MediaTech (IAMT), announced at NAB Show.

The Arabian Post covers the new partnership between Media City Qatar and IAMT, which gives Media City Qatar visibility across IAMT’s digital channels and major 2026 industry events, aimed at placing Qatar before decision-makers in broadcast technology, streaming, production infrastructure, gaming, animation and next-generation content services.

Content + Technology covers the release of IAMT’s latest State of MediaTech Executive Summary, the organisation’s flagship industry research compiled by its Business Intelligence Unit, made available for the first time in its original briefing slide format.

In his NAB Show 2026 wrap-up for IBC365, Adrian Pennington surveys the standout themes from the show floor, including the rise of live and immersive production technology, with IAMT's rebrand and new AI platform forming part of the broader narrative of a media technology sector pushing well beyond traditional broadcast.

Content + Technology’s report on IABM’s rebrand to the International Association of MediaTech (IAMT), covering the launch of the MAI agentic AI-powered discovery platform and a new model for global collaboration.

New identity, agentic AI platform MAI, and Global Alliance position IAMT as the central hub for intelligence, connection, and growth across the global MediaTech ecosystem.

Key findings highlight shifts shaping the global MediaTech ecosystem

Ben Wickham, Director of Creative Output, SKY discusses the Future of MediaTech in Fireside Chat with Matt Stagg.

TM Broadcast International's coverage of IABM's rebrand to the International Association of MediaTech (IAMT) at NAB Show 2026, reporting on the launch of the new agentic AI-powered discovery platform alongside the organisation's new identity.

Global Broadcast Industry News covers the release of IAMT’s State of MediaTech Executive Summary at the 2026 NAB Show, the organisation’s flagship research compiled by its Business Intelligence Unit, made available for the first time in its original briefing slide format.