IAMT launches new AI Sovereignty Report

As artificial intelligence continues to reshape the MediaTech landscape, questions around who controls the data, infrastructure and models powering AI are becoming increasingly important for businesses across the industry.

Dive straight into the IAMT AI Sovereignty Report, exploring how geopolitics, regulation and changing levels of trust in global technology providers are influencing the way media organisations approach AI – and what these shifts could mean for their long-term technology strategies.

The report explores four key areas shaping the conversation around AI sovereignty in MediaTech:

• The new AI infrastructure race — Why compute, cloud and data storage decisions are becoming long-term strategic risks for MediaTech businesses.
• Trust, regulation and the cloud — How the US CLOUD Act, the EU AI Act and geopolitical tensions are reshaping AI and cloud strategies.
• The rise of AI sovereignty — Why media organisations are rethinking cloud architecture, data control, sovereign AI models and technology partnerships.
• A roadmap for what’s next — Short, medium and long-term scenarios for how MediaTech organisations can approach AI sovereignty.

The IAMT AI Sovereignty Report combines independent industry research led by IAMT Principal Analyst, Riikka Koponen, with exclusive interviews conducted with IAMT Members from across the global MediaTech ecosystem, bringing together expert analysis and real-world industry perspectives.

The report forms part of IAMT’s wider programme of industry intelligence, designed to help MediaTech organisations understand the forces shaping the market and make informed strategic decisions as the industry evolves.