NAB 2026: IABM Rebrands as IAMT and Launches AI Discovery Platform and Global Alliance

Published On: 20 April, 2026

At NAB Show 2026, IABM announced its rebrand to the International Association of MediaTech (IAMT), alongside the launch of MAI, an agentic AI-powered discovery platform built with member company Alpha Cogs, and a new Global Alliance connecting technology providers, buyers and industry partners. CEO Saleha Williams said: “This is beyond a rebrand, it’s a recognition of the market we now inhabit. The media value chain has been permanently transformed, moving from hardware-centric silos to a fluid, software-defined, and cloud-integrated ecosystem. IAMT is a lever for our collective growth.” IAMT also reported strong audience growth in 2025, including an 8.8% LinkedIn engagement rate and over 220,000 active website users, and introduced a new Visual Podcast Series hosted by Matt Stagg.

This article was first published on Sports Video Group on 20 April 2026.

Latest IAMT News

  • Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

  • Astro selects Broadpeak for high performance streaming and CDN solutions in pay-TV transformation

IAMT Email icon

Sign-Up Here

Industry news, event updates and more. Sign-up for the IAMT Newsletter.