IAMT Shares First Look at State of MediaTech Announced at 2026 NAB Show

Key findings highlight shifts shaping the global MediaTech ecosystem

Las Vegas, Nevada, April 19 — IAMT (formerly IABM) is releasing its latest State of MediaTech Executive Summary. The report,
developed by IAMT’s Business Intelligence Unit (BIU) is the organization’s flagship industry research, providing a comprehensive, data-driven analysis of the trends, technologies, and business dynamics shaping the global MediaTech ecosystem.

For the first time, IAMT is making the executive summary available in the original slide format used in today’s briefing with
members and industry stakeholders. The slides reflect aggregated input from across the global MediaTech ecosystem, including
technology providers, service companies, and end users.

As a neutral, member-based organization, IAMT delivers independent market intelligence and insight designed to help companies understand how MediaTech is evolving—across workflows, business models, and emerging areas of growth.
The five-slide preview plus index reflects key industry shifts and industry perspectives, highlighting three leading themes seen
across the MediaTech landscape: Agility, Evaluation and Trust.

Agility is no longer a competitive advantage, it is the minimum requirement to operate in a market defined by volatility,
cost pressure and the need for speed.

Evaluation: Every investment is now under scrutiny, with ROI and total cost of ownership defining which technologies
get adopted and which do not.

Trust is no longer a brand value, it is a commercial differentiator in a market shaped by AI, authenticity and risk.

“The State of MediaTech report is built not only on the perspectives of technology vendors, but critically on the voices of the enduser buyers who are actively shaping the market,” said Saleha Williams CEO IAMT. “By bringing together real-world insight into where organizations are investing, how they are adopting new technologies, and what is driving their decision-making, IAMT business insights research delivers a uniquely complete and actionable view of the MediaTech landscape.”

Media Contact
Laura Riggs
Laura.Riggs@TheIAMT.org
+1.410.978.9174