IABM Rebrands as International Association of MediaTech

Writing for TVBEurope, Jenny Priestley covers IABM’s rebrand to the International Association of MediaTech (IAMT), noting the organisation’s aim to reach so-called ‘broadercasters’ as trade shows and the wider industry move beyond traditional broadcast. CEO Saleha Williams told the publication: “The industry is changing, and IABM is evolving and changing alongside that.” The rebrand also introduced the IAMT Global Alliance, built on three pillars: media partners, educational partners, and industry collaboration groups.

This article was first published on TVBEurope on 21 April 2026.