IABM Rebrands as IAMT as Broadcast and AV Converge
AV Magazine reports that the International Trade Association for Broadcast & Media Technology (IABM) has rebranded as the International Association of MediaTech (IAMT), announced at NAB Show. CEO Saleha Williams said: “This is beyond a rebrand – it’s a recognition of the market we now inhabit.” The piece also covers the launch of MAI (MediaTech Agentic AI), built with member Alpha Cogs and trained on IAMT’s research, member thought leadership and journal content.
This article was first published on AV Magazine on 27 April 2026.
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