Bitmovin and ThinkAnalytics Partner to Deliver Intelligent Video Personalization

Vienna, Austria and London, UK, December 3, 2025 – Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data analytics for TV and streaming. This collaboration sees the integration of Bitmovin’s AI Scene Analysis into ThinkAnalytics’ ThinkMediaAI platform, giving streaming service providers a seamless way to transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement. Bitmovin’s AI Scene Analysis optimizes the viewing experience by helping streaming services unlock a new level of information about an asset catalog that would otherwise take an enormous amount of effort to analyse.The solution uses multi-modal AI to automatically generate valuable metadata that reflects the context of every scene so it becomes instantly more discoverable, reusable and monetizable. ThinkMediaAI is an AI-powered platform that unifies audience, content, and metadata intelligence to help video service providers unlock the full value of their first-party data—enabling personalized discovery, enriched metadata, and high-performing advertising across linear, CTV, and streaming environments. The flexible, modular solution uses AI to drive new monetization opportunities across multiple business areas to maximize content value and enhance audience targeting. Together, Bitmovin’s AI Scene Analysis captures extremely granular contextual information about the content viewers are watching, scene-by-scene. This data is fed into the ThinkMediaAI platform to give a new level of understanding to that content to create precision-targeted experiences such as:

• Increased engagement with Bitmovin’s vertical clipping solution to provide hyper-personalized short form content or up-next trailers from content catalogs.
• Smarter ad placement and targeting with ThinkMediaAI’s contextual advertising and Bitmovin’s intelligent scene-aware ad marker insertion workflow.
• Scene-based discovery for search and recommendations boosting discovery and unlocking hidden value in content libraries.

For example, by combining AI Scene Analysis with ThinkMediaAI, the enriched metadata and personalization can enable next-gen viewing experiences by creating highlights, micro stories and snackable content that match younger viewing habits, drive stronger engagement and unlock more value from content catalogs. “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetize,” said Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin “The future of TV and streaming are being redefined by deeper intelligence – understanding every frame of content and every moment of audience behavior.  By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalized experiences that drive engagement and revenue,” said Chris McGuire, SVP Product at ThinkAnalytics. About Bitmovin  Bitmovin was founded in 2013 by the co-creators of the MPEG-DASH video-streaming standard. The company provides video infrastructure for global digital media companies, helping them deliver high-quality video experiences to viewers across the world. Bitmovin’s solutions include video encoding, player, and analytics products that optimize video delivery and playback across devices and platforms. Learn more at bitmovin.com or follow Bitmovin on LinkedIn. About ThinkAnalytics ThinkAnalytics is the global leader in AI-powered data analytics for TV and streaming. Through the ThinkMediaAI platform, we unify audience, content, and metadata intelligence, empowering media owners and streaming platforms to unlock the full potential of their first-party data to increase viewer engagement,  enrich data, maximize ad yield, and simplify operations with powerful analytics. Trusted by media platforms worldwide, ThinkAnalytics delivers over 8 billion daily recommendations and analyzes more than 500 million viewers across 47 languages—connecting people to the content they love and powering smart precision that drives personalized discovery, stronger monetization, and hyper relevant advertising. Learn more at www.thinkanalytics.com.