UnifAI – Unified AI-Enabled Ad-Tech Platform
By UTO Solutions (I) Pvt. Ltd.
UnifAI is designed for media organisations that manage advertising across both linear and digital environments.
As audiences and campaigns move across linear TV, digital, CTV and FAST, teams often work with disconnected tools, duplicate data entry and fragmented reporting. UnifAI addresses this by providing a unified front-end and intelligence layer for advertising operations.
Key capabilities include:
-Unified campaign booking and management across linear and digital platforms
-Consolidated delivery tracking and visibility
-Cross-platform analytics and performance insights
-AI-supported planning, optimisation and forecasting
-Seamless reconciliation and finance-ready outputs
-Support for linear, digital, CTV and FAST environments
UnifAI enables sales, ad-ops, analytics and finance teams to work from the same connected system instead of siloed tools. The result is faster workflows, clearer delivery confidence and better revenue realisation.
