Etere OTT

OTT (Over-the-Top) technology enables the delivery of streamed content via internet-connected devices, bypassing traditional broadcasting methods. It has transformed the entertainment industry, giving viewers unparalleled control and flexibility in content selection. Etere’s advanced OTT solutions empower broadcasters to capitalize on this shift by effectively delivering media assets across various OTT platforms and devices.

Etere OTT Delivery
The broadcasting industry is known for its rapidly evolving landscape; Etere's firm grasp of the industry's trends and innovative technologies enables you to keep up the pace. Etere users can effortlessly synchronize the automation system to curate dynamic playlists. Moreover, they can stream multiple sub-playlists from the primary playlist, ensuring content is swiftly delivered directly to the CDN. Even with hundreds of OTT channels, Etere manages the workflow seamlessly.

Etere Multi-Bitrate Encoder
OTT allows the generation of multiple advertising playlist from a single content to target specific audience groups across a wide range of device including smart TVs, game consoles, streaming boxes and sticks, handheld devices and other connected devices. Etere Multi-Bitrate Encoder offers integrated advertising management with SCTE and Google Dynamic Ad Insertion markers for OTT advertising. It also supports HLS and Dash streaming protocols.

Seamlessly Integrated Ecosystem
Etere Ecosystem revolutionises how a multimedia company operates by seamlessly connecting its diverse activities and integrating internal and external management information. It offers unparalleled control over all business processes and costs by deploying automated and customisable workflows. The true advantage lies in its ability to consolidate various operations, resulting in significant time and expense savings.

Integrating OTT Delivery and other essential Etere modules forms a sophisticated business architecture. This synergy amplifies revenue generation capabilities and facilitates the seamless delivery of your content to the OTT marketplace and its affiliated video service providers. Etere Ecosystem maximises revenue potential and ensures the efficient distribution of multimedia content in today's dynamic OTT media distribution environments.

Why Choose Etere OTT?
With Etere OTT, broadcasters can,
■ Expand their audience reach across a wide array of platforms
■ Streamline operations with cutting-edge automation and management tools
■ Maximize monetization opportunities through targeted advertising and innovative delivery methods
■ Embrace the future of broadcasting with Etere OTT—your gateway to dynamic, efficient, and audience-focused content delivery

Deliver Targeted Commercials to Enhance Your Content Monetization Strategy
While OTT opens up a world of on-demand entertainment for viewers, it also introduces personalized advertising streams designed to increase customer retention and conversion opportunities. With Etere OTT Delivery, you can target your advertisements according to viewers' profiles, including having different advertisements for a single content. It allows operators to coordinate all playlists and urgent requests before playout. Furthermore, the rich metadata structure enables viewers to discover content quickly.

Supports Widevine and PlayReady Protection Scheme
Widevine: Widevine supports the use of standards-based, royalty-free solutions for encryption, adaptive streaming, transport, and player software without licensing fees
PlayReady: PlayReady helps secure encrypted content by distributing and controlling content encryption keys over networks and clients. With this technology, content owners and services distributing high-valued content can monetize their content with complete control over their business model

Supports HLS and DASH Streaming Protocols
Etere supports delivery optimized for HTTP Live Streaming (HLS), one of the most commonly used streaming formats for live videos. HLS also plays videos encoded with the H.264 and H.265 codecs. Moreover, Etere supports MPEG DASH (Dynamic Adaptive Streaming over HTTP), a standard for adaptive streaming over HTTP.

MPEG Dash Files and Manifest
Etere automatically generates MPEG Dash Files and Manifest. Dash manifest breaks all the content of a file into a sequence of small segments served over HTTP. It contains all the information necessary to download and present content.

Electronic Programming Guides (EPG)
■Streamlines the management of your image library with a public URL reference
■Images will be placed and deleted according to the scheduled data
■Keeps system updated at all times
■Centralize your content
■Maximizes your Return on Investment (ROI)

Content Delivery Workflows
■Automated workflows check the OTT contract to prepare content for delivery
■Verification checks include contract validity and countries allowed for delivery
■If there are subtitles linked to the asset, automated workflows will extract them into a.vtt file
■Check and verify audio tracks linked to the asset

Web and PC Interfaces
Etere supports both web and PC platforms that efficiently manage the licensee, contract expiry, and payment management of your non-linear content from any location. The web interface is available from any web browser; all that you need is an internet connection.

Managing Encryption and Digital Rights Management (DRM)
Etere supports Digital Rights Management (DRM) which prevents unauthorized use and piracy of content, a prerequisite for many streaming platforms. DRM works by encrypting the content so that it cannot be read without a decryption key provided by a third party DRM platform that includes license servers. When a user tries to play a video, the video player requests a key from a license server. The server determines whether the user and device are authorized, before issuing a license response with a decryption key. The player can then decrypt and playback the content for the user. Etere features full compatibility with all the major DRM systems in the market, including Google, Apple and Mircosoft.

Automated and Customizable End-to-End Content Workflow Management
From ingestion to enrichment and distribution, Etere manages all your OTT workflows effectively. With the integrated Etere Resource Manager, you can generate orders, track tasks, monitor expenses and resources without switching screens. What makes the results so effective is the real-time updates, which allow task statuses and processes to be reflected in real-time. For example, ingest tasks can be assigned by workflow or manually. Once an operator takes up an assigned task, the task is no longer available to others. Furthermore, Etere integrates seamlessly with Active Directory to manage user authentication across multiple departments with cross-functions. Each user can be assigned a unique profile with rights assigned according to their stations and functions.

Protects your Content with Encryption
Etere integrates the automatic encryption of files before delivery to OTT platforms. This prevents unauthorized access including piracy, hacking and cyber attacks, which can compromise the revenue strategies of OTT platforms. File encryption masks data so that only authorized users can decrypt and access the file. Different keys are used to allow different class of services including SD, HD and 4K.