IBC 2026
RAI Amsterdam, 11-14 September 2026

IAMT at IBC 2026
IBC is where media and entertainment comes to life. As the international meeting point for MediaTech, IBC brings together the creative, technology and business communities to turn ideas into action, acting as the ultimate global event for discovering new technology, building partnerships and shaping the future of media.
At the heart of IBC, the IAMT Member Hub is where the global MediaTech community comes together – bringing IAMT members, leading buyers, end users and influential MediaTech voices into one central space. Host meetings, connect with industry peers, meet the IAMT team and put yourself at the centre of the conversations shaping MediaTech.

IBC2026 brings global media industry together to turn innovation into action
IBC 2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. Welcoming 41,225 attendees from 170 countries and more than 1,300 exhibitors, the show reflected an industry focused on turning rapid technological and commercial change into practical progress.

Welcome to the IAMT Hub
Visit the IAMT Member Hub in the Diamond Lounge (Entrance G, near Hall 3) – the heart of connection at IBC.
A central meeting point for the MediaTech’s most influential voices, the IAMT Member Hub is a dynamic space where members meet can guests, relax and connect directly with the global IAMT community.
Whether you’re hosting meetings or catching up with industry peers, this is where visibility, connection and opportunity come together.
Why you can’t miss it:
- 1
Connect with the world-class, global IAMT community
- 2
Be part of the most important conversations in MediaTech
- 3
Maximise your show presence by building your visibility and network
IAMT Impact Briefing
Friday 11 September 2026
9:15am – 10:15am (CEST)
Location: Conference Room 1, Entrance G
Kick off IBC 2026 with a bang!
Following last year’s completely standing-room-only IAMT Impact Briefing, we are thrilled to be back to unveil our industry-defining, flagship State of MediaTech report.
Get an exclusive first look at exactly where the market is heading, with expert speakers turning the data into actionable insights – ensuring you know exactly where to focus your time and investments for maximum impact at the show.
Speakers

Saleha Williams
CEO, IAMT
9:15 – 9:35: CEO Keynote: MediaTech Redefined
IAMT CEO, Saleha Williams, opens the IAMT Impact Briefing with a look at the momentum transforming MediaTech – and the opportunities emerging as our industry enters its next chapter.

Chris Evans
Senior Principal Analyst, IAMT
9:35 – 9:55: State of MediaTech Presentation
Be first to discover the findings from IAMT’s latest flagship State of MediaTech report, revealing the crucial trends, priorities and market shifts defining our industry.

Purminder Gandhu
Director/Consultant, Kaurwave
9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers
Join host, Purminder Gandhu, and an expert panel of leading buyers for a candid look inside today’s investment decisions.
Discover what buyers really want from their technology partners and how suppliers can stand out in a challenging market.
Panellists

Jenny Englund Stridh
Head of Media Production Technology, Schibsted
9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers

Emily Bergün
Senior Media Services Engineer, Arsenal FC
9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers
Categories included:
- MediaTech Leader Award
- Best Journal Article Award – 2026 Q2 and 2026 Q3
- Transformational Project Award
- Best Global Alliance Partner Award
- Most Supportive Member Award
- Best Start-up Member Award
Products and Services Awards Categories:
- Best Creation & Management Award
- Best Delivery & Experience Award
- Best Products, Services & Monetization Award
- Best Operations & Lifecycle Award

Start-Up Discovery Night at IBC 2026
Join us for an exclusive evening bringing together ambitious start-ups, MediaTech investors, broadcasters, and telcos during IBC 2026.
Hosted by IAMT and Norigin Media, this brand-new event is designed to bridge the gap between emerging innovators and established industry leaders, unlocking new partnerships and investment opportunities.
Date: Saturday 12th September 2026
When: 19:30 – 23:00
Where: Leidseplein, full venue details revealed on confirmation.
Skills, Talent & Development
IAMT Bursary Scheme
This year, we’re welcoming 12 bursary students from the UK, France and Germany to IBC, giving emerging talent the opportunity to experience the industry firsthand, build their networks and connect with leading MediaTech organisations.












































