Metadat-AI works with media companies of every size, from global broadcasters managing decades of archived footage to small creative teams in corporate settings. Purpose-built for media & entertainment rather than adapted from a generic AI vendor’s toolkit, the platform plugs straight into the tools teams already use – no workflow overhaul, no new interface – running quietly in the background to turn unsearchable archives into fully tagged, instantly findable libraries, automatically, and significantly faster and cheaper than doing so manually.

Core capabilities:

  • Automated Media Tagging – pre-trained and custom AI models tag media automatically, deployed in the cloud or on-premises, with drag-and-drop AI-assisted training that needs no data science expertise and fully configurable workflows.
  • Unique Frame ID – reduces metadata noise by 87%, for faster, more accurate, lower-cost search.
  • Hosting, Data Sovereignty & Security – runs in your cloud account or on-premises; media never leaves your environment; UK-based, outside the reach of the US Cloud Act.
  • Models
    • Advanced Scene Detection & Scene Summaries – automatic scene segmentation and summaries (lighting, mood, and context) for faster editorial decisions across large archives.
    • Offensive Content, Ratings & Compliance – screens content against BBFC, ASA/CAP, and HFSS guidelines, flagging risk by category before it reaches an audience or regulator.
    • OCR – extracts on-screen text (captions, signage, documents, graphics) into searchable metadata.
    • Transcription – timecoded, speaker-recognised speech-to-text.
    • Facial Recognition – recognises your cast from as few as 1-3 training images, plus pre-trained celebrity recognition (politics, music, film, sport)
    • Sports Action Models – custom models for key sports actions and events, e.g. corners, goals, and offsides for soccer.

Pricing & cost

Metadat-AI uses simple, per-minute pricing rather than the complex, variable, token-based pricing common among AI vendors – typically up to 50% cheaper than comparable solutions, with no cloud egress fees and no separate pre/post-processing costs. Flat fees also apply for some processes, such as image analysis.

Awards & recognition

Winner

TVB Europe’s “Best in Market 2024” award for Media & Entertainment

Corporate Star Awards’ “Above and Beyond: Community Impact Award” (2025)

Shortlisted

IABM/IAMT Awards’ Tech Leader of the Year and Community Impact Award (2024)

IABM/IAMT Impact Awards’ Technology Catalyst Award (2025)