Saleha Williams brings a wealth of global experience and a proven track record in the media technology industry. Across her 30+ year career, she has spearheaded profitable growth and elevated market positioning for entities, including BBC, Google, WPP, Cognizant, Cisco, Siemens, BT, UK Gov, the Olympics, and media and entertainment clients from Hollywood, Bollywood and everywhere in between. As a passionate technology ESG advocate, she also serves as a non-executive Director at WCMC – the United Nations Environmental Programme World Conservation Monitoring Centre (UNEP-WCMC).

A multi-award-winning tech thought leader, speaker, and DEIB evangelist (Financial Times Top 100 Tech Leaders, London 2012 Olympics Inspire a Generation, Insead Tech Inspirational Female, NAB Show, IBC Show, Mobile World Congress, Royal Television Society, Broadcast Asia and more), Saleha is deeply committed to driving strategies that foster an inclusive culture of innovation across the global media and entertainment industry. She believes in creating environments where teams and talent can flourish, clients and partners can succeed, and where media and technology stories have the power to positively impact people and the planet.

Lucinda is IABM’s Chief Finance and Operations Officer and was appointed an Executive Director in 2014. She is also Chair of IABM Investments Limited. Lucinda is a Fellow Chartered Accountant with a wealth of experience in running SMEs and associations, and auditing companies of all sizes. She has worked in the broadcast industry for 18 years.

During her tenure with IABM, Lucinda has ensured the Association’s sound financial footing alongside managing and maintaining the smooth running of all day-to-day operations. She has also been a champion of extending its reach and influence with the formation and running of Regional Members’ Councils, transforming the Association into the truly international body it is today. Lucinda has also played a central role in developing and implementing all IABM strategies, as well as representing and helping our members in an ever-changing MediaTech landscape.

After graduating in 2016 from the University of Southampton with First Class Honours in Film and English, Evans joined Futuresource Consulting in 2017 as a Research Analyst. Promoted to Market Analyst in 2019, in 2021 he became a Senior Market Analyst and Head of the Pro Video & Broadcast research team, and in 2024, was promoted to Principal Analyst. Evans has also worked in video and audio production as a writer, videographer and producer, as well as in music journalism. He also has extensive experience presenting research findings to audiences at major broadcast and media events.

“Throughout my career in market intelligence I’ve been embedded in the broadcast and media entertainment industry and I am proud to be joining such a widely respected organization as the IABM,” said Chris Evans. “The proliferation of video technology in our day-to-day lives and evolving ways in which we create and consume media continues to drive a need for market intelligence in this sector that can inform and inspire, now more than ever. I am looking forward to leading the Business Intelligence Unit to deliver an impactful and insightful research portfolio to IABM members.”