IAMT UK Summer Event
18th August 2026 | Amazon Headquarters (LHR14)
IAMT UK Summer Event
IAMT is thrilled to present the IAMT UK Summer Event & AGM, in conjunction with the newly formed IAMT UK Council and kindly sponsored by IAMT Gold Member, AWS.
With the crucial support and collaboration driven by the IAMT UK Council, our jam-packed programme features expert-led sessions exploring the technology and business challenges shaping the future of MediaTech, before concluding with a networking drinks reception.
Expect expert-led conversations spanning everything from Dynamic Software Licensing to the Business of AI, followed by the chance to meet the brand-new IAMT UK Council, to have your say on its priorities and how it will support you.
A huge thank you to IAMT Board Member, Steph Lone, and the team at AWS for not only sponsoring the event but also welcoming the IAMT community to their London headquarters (LHR14) for this exciting afternoon of collaboration and connection.
Date: Tuesday 18th August 2026
When: 2:00pm – 6:30pm
Where: LHR14, Amazon Headquarters, 60 Holborn Viaduct, City of London, EC1A 2BN
Explore the programme below and secure your place.
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IAMT UK Summer Event Programme
Welcome & Introduction: Setting the Stage for the IAMT UK Community
Tuesday 18th August 2026
2:00pm – 2:05pm
An introduction from IAMT’s new UK Council Chair.
Speaker

Neave Spikings
UK Council Chair, IAMT
Solutions Architect, dB Broadcast
IAMT CEO: A vision for the MediaTech Community
Tuesday 18th August 2026
2:05pm – 2:30pm
Kick off the afternoon with an inspiring look at IAMT’s bold vision for the MediaTech community.
Discover how new initiatives are being built to empower, connect, and create impactful opportunities for our valued IAMT members.
Speaker

Saleha Williams
CEO, IAMT
Inside the Mind of the MediaTech Buyer
Tuesday 18th August 2026
2:30pm – 3:00pm
What turns a great technology pitch into a real investment?
This exciting session explores where buyers are investing next, how they evaluate emerging technologies and innovation, and what makes a vendor or solution truly stand out in a crowded market.
From shifting priorities and investment trends to the realities of procurement and implementation, discover what’s influencing buying decisions – and what it takes to turn innovation into impact.
Speaker

Emily Bergün
Senior Media Services Engineer, Arsenal FC

Neave Spikings
UK Council Chair, IAMT
Solutions Architect, dB Broadcast
Powering Software Defined Future: Dynamic Software Licensing & JT-DMF
Tuesday 18th August 2026
3:00pm – 3:30pm
Hear from the driving force behind the IAMT DSL Working Group as we explore how dynamic software licensing is completely rewriting the commercial rulebook.
Discover how these evolving frameworks are shattering traditional operational limits, and see why JT-DMF is emerging as the secret weapon powering our software-defined future.
Speakers

Stephanie Lone
Global Leader, Solutions Architecture, Media, Entertainment, Games and Sports Industry Business Unit, AWS & IAMT Board Member

Martin Irvin
Senior Consulting and Lead Solutions Architect, SONY Europe
IAMT Annual General Meeting
Tuesday 18th August 2026
3:30pm – 3:45pm
A brief update on IAMT’s progress, governance and future direction as we continue building a stronger global community for MediaTech.
Speaker

Lucinda Meek
CFOO, IAMT
The Business of AI: Making AI Work for MediaTech
Tuesday 18th August 2026
3:45pm – 4:00pm
As AI transforms every stage of the MediaTech value chain, organisations face a critical question: how do you turn technological potential into measurable business impact?
From operational efficiency and workflow automation to product innovation and strategic growth, this session explores how forward-thinking MediaTech organisations are embedding AI to solve real business challenges and build a competitive edge in an increasingly software-defined industry.
Speakers

Damon Neale
CEO, Metadat-AI & UK Council Member
The Sector-Agnostic Shift: Technology Innovation Beyond Media
Tuesday 18th August 2026
4:00pm – 4:15pm
As AI, cloud, connectivity and immersive technologies accelerate, traditional sector boundaries are beginning to disappear. Media is shaping how other industries create experiences, engage audiences and build communities — while innovation from gaming, sport, retail, automotive and beyond is opening up entirely new possibilities for MediaTech.
This session explores what happens when ideas start moving freely between industries. Where should MediaTech be looking for inspiration? What can other sectors learn from the way media has evolved? And as technology becomes truly sector agnostic, could the next breakthrough come from somewhere we’re not looking yet?
Speakers

Nicola Cogotti
Founder & CTO, Alpha Cogs & UK Council Member

James Whitebread
CTO, CARE ADHD
Your Council, Your Voice:
What Can IAMT Do For You?
Tuesday 18th August 2026
4:15pm – 4:30pm
Discover how the new IAMT UK Council will become a catalyst for collaboration, industry influence and shared innovation.
This interactive session is your opportunity to help shape its priorities and ensure it delivers meaningful value to IAMT’s UK community.
Speakers

Ian Wagdin
VP Technology & Innovation, Appear & UK Council Member

James Taylor
CEO, InSync Technology & UK Council Member
IAMT Social
Tuesday 18th August 2026
4:30pm – 6:30pm
Join your peers and the IAMT team for networking and drinks following the sessions.




































