Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the launch of AdFlow Orchestrator, a Placement Opportunity Information Service (POIS)-based tool. As broadcasters scale their presence on Free Ad-supported Streaming TV (FAST), a structural mismatch between traditional broadcast and streaming requirements is preventing them from reaching their full monetization potential in FAST. While linear TV feeds routinely carry 4–8 minute ad pods, FAST platforms often reject these "long-form" breaks, leading to chronic ad server timeouts and plummeted fill rates. Amagi’s AdFlow Orchestrator bridges this gap. Built on the SCTE 130-5 Placement Opportunity Information Service (POIS) standard—the established industry framework for applying business logic to ad placement signals—AdFlow Orchestrator sits adjacent to the video supply chain to automatically condition and restructure SCTE-35 ad markers for each distribution partner. By aligning broadcast signals with streaming platform requirements, AdFlow Orchestrator ensures that every ad opportunity is valid, reachable, and optimized for maximum yield. “The FAST landscape has matured, but revenue is often lost because Linear TV breaks aren't natively built for the streaming ecosystem,” said Srinivasan KA, Co-founder and President - Global Business, Amagi. “AdFlow Orchestrator isn't a workaround; it's the right architecture, deployed where the problem actually lives. By automating the transition to compliant streaming breaks, we are not only seeing a direct impact on fill rates and a significant reduction in ad server time-outs — we're also delivering the seamless viewer experience that streaming platforms demand.”

Amagi Launches Intelligent Advertising and Stream Event Management System to Maximize FAST Revenue