IAMT™ CEO Update: – MediaTech Redefined: Driving Member Momentum and Impact into IBC 2026

Saleha Williams, CEO, IAMT

Welcome to IAMT at IBC!

“Five months into our transformation as IAMT, we head into IBC powered by relentless energy, pioneering technology, and bold new member platforms.”

Accelerating beyond our landmark relaunch, we continue to power IAMT member global discovery through IAMT MAI and IAMT MarketPlace, and in addition are launching another bold new platform and event at IBC, designed to bring more talent into the industry and support innovative start-ups.

The new IAMT!

The energy across our industry is unmistakable as the global MediaTech community rallies around our relaunch to IAMT. Unveiled at NAB Show earlier this year, our evolution to the IAMT (International Association of MediaTech) has received resounding validation from members, strategic partners, and press alike. Five months on, the pace of change across MediaTech has never been greater and IAMT is not simply responding to that change, we are leading it. We are pushing ahead at full throttle, continuously expanding our ecosystem to deliver actionable commercial value, visibility, and connection for our members.

At the center of this transformation is our commitment to amplifying members with buyers and end users. The IAMT MarketPlace™ provides a vibrant, self-service platform where suppliers showcase their latest product launches, solutions, news, and case studies, extending visibility well beyond the show floor. The IAMT Marketplace is designed to be the go-to destination for buyers of MediaTech, massively expanding every member’s marketing reach and exposing you to a worldwide audience; no more hit-and-miss web searches or sponsored results topping the buyer’s feed.

Crucially, IAMT MarketPlace data directly feeds into IAMT MAI™ our groundbreaking agentic AI platform powered by AlphaCogs. MAI surfaces  member expertise dynamically when buyers search for trusted MediaTech solutions, positioning our members as the definitive answers to complex industry challenges.

This momentum is reflected across our entire digital infrastructure.

H1 performance highlights extraordinary engagement: over 270,000 engaged website sessions (+85% YoY) and LinkedIn impressions surging past 890,000 with an industry-leading 10.6% engagement rate. Additionally, the new IAMT Visual Podcast Series™ continues to capture industry attention, now streaming over 30 episodes with expert perspectives across iTunes, Spotify, and all major podcast platforms.

IAMT at IBC 2026

IBC 2026 is where our ambitious vision truly comes to life in and we are bringing our most comprehensive programme yet, headlined by our return to the IAMT Member Hub in the Diamond Lounge (Entrance G/Hall 3) providing a central space for members, buyers, and industry leaders to meet, recharge, and collaborate.

On Friday morning, we kick off the show floor activities with the IAMT Impact Briefing, featuring my CEO keynote on MediaTech Redefined alongside the latest IAMT State of MediaTech Report presented by Chris Evans, together with a strategic buyer panel hosted by Purminder Gandhu. On Saturday, we crown industry excellence live at the IAMT Impact Awards™.

We are also introducing new initiatives at IBC dedicated to industry ecosystem growth: • Start-Up Discovery Night: Co-hosted with Norigin Media, in association with MediaKind this first of its kind event will bridge emerging innovators with investors, and enterprise leaders. Completely oversubscribed (as we go to press), this is the first of many regional events we are planning around the world.

• IAMT Next Gen Talent Portal™:

Unveiled alongside our Talent Trends in MediaTech report, part of the IBC Talent Day and with the World Skills Café, this brand new IAMT talent platform connects emerging talent with IAMT members. It enables students and early careers to showcase their projects and skills to IAMT members and highlights IAMT members to the next generation of talent.

• IAMT Bursary Programme & Mentorship:

Having increased our IAMT Bursary Programme, I am delighted to welcome 12 bursary students from the UK, France, and Germany to experience IBC firsthand: and following our success at ISE in Barcelona and MPTS in London, I’m thrilled to announce we are again partnering with Rise to deliver exclusive early careers Tech Tours at IBC.

On the business insights front at IBC, we launch the brand-new IAMT AI Sovereignty report alongside the latest IAMT State of MediaTech (SOMT) report, which opens the IBC Conference on day one.

Meanwhile, the IAMT Tech Office remains relentless in driving practical technology solutions. Active working groups are pushing hard on IAMT Dynamic Software Licensing, IAMT Security & Vulnerability, the IAMT Tariff Strategy, and the IAMT Control Plane Working Group which continue to establish secure, universal, and vendor-agnostic control frameworks across hybrid and cloud workflows. There is also a new edition of the Technology and Trends Roadmap to help guide strategic decisions.

Looking beyond IBC, we are delighted to announce that the IAMT Annual Conference & Awards is back from 1–2 December at the Richmond Hill Hotel in London. The conference, in partnership with AVIXA, will bring both communities together over one and a half memorable days to hear from leading voices, understand what is changing, exchange ideas, make new connections and shape the future across broadcast, media tech, and Pro AV enterprise environments. Register now to avoid disappointment.

So, whether you are joining us in Amsterdam or following the action from afar, I wish all our members, partners, and friends across the industry a fantastic, highly successful IBC 2026! For those not attending in person, we’ve got you covered with our real-time LinkedIn posts and IAMT Updates. You can also catch every insight, interview, and announcement through the print and digital Q3 IAMT Journal IBC edition, and our visual podcasts series and the new IAMT website theiamt.org. Also, make sure to check out our World Cup 2026 special edition, where IAMT members lift the lid on the many innovative technologies they created to power the capture, analysis, presentation and distribution of the planet’s biggest sporting event.

Stay tuned, stay connected, and for everyone making the trip, see you in the Dam!

Saleha Williams – CEO, IAMT