Viaplay Selects Encompass Altitude Scheduling to Transform Channel Operations

Encompass Digital Media today announced the successful migration of multiple Viaplay free-to-air channels, including TV3, TV6, TV8 and TV10, to its Altitude Scheduling platform. 

The deployment reflects the increasing complexity of modern channel scheduling as broadcasters and content owners continue to expand across linear television, streaming, FAST channels and on-demand services. Managing programme changes, rights restrictions, regional variations, metadata, advertising requirements and platform-specific delivery workflows is placing increasing pressure on traditional scheduling operations.

To address these challenges, Viaplay selected Encompass’ Altitude Scheduling solution, a managed Scheduling-as-a-Service offering that combines cloud-native AI-enabled automation and scheduling technology from Op2mise.ai and specialist scheduling expertise delivered through Encompass’ centralised media operations centre in Riga, Latvia. By bringing together technology and managed media operations, Encompass helps broadcasters simplify scheduling workflows, improve operational efficiency and adapt more easily to changing business requirements.

Viaplay successfully migrated to Altitude Scheduling as part of its ongoing strategy to modernise scheduling operations across its portfolio of free-to-air channels.

“We needed a more flexible approach to scheduling that could simplify our day-to-day operations while giving us the agility to respond as our needs evolve. Working with Encompass has helped us reduce manual effort across our free-to-air channels, streamline our workflows and improve operational efficiency, giving our teams more time to focus on delivering great content and experiences for our viewers,” said Erik Ekbjörn, Vice President Content Platforms at Viaplay. 

“We’re delighted to have successfully completed Viaplay’s migration,” said Marc Bruce, CEO of Encompass Digital Media. “This deployment reflects the growing demand for managed scheduling services that help broadcasters respond to increasingly complex operational requirements.”