Imagine Communications at IBC 2026

Published On: 8 October, 2026,

In this IAMT Interview, we speak to Steve Reynolds, CEO at Imagine Communications, about Total TV and audience-based selling across linear, digital and on-demand with Landmark. He also covers MXL support in its XVR media server, aligning Aviator Orchestrator and Magellan with the Dynamic Media Facility framework, and adding MCP to every product line for agentic, natural-language interfaces.

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