How the NBA Is Redefining the Fan Experience

Published On: 20 July, 2026,

How do you captivate the next generation of sports fans? Matt Stagg sits down with Christina Mixon (Mixon Digital), Joseph Frietchen (Cleveland Cavaliers) and Joe Abercrombie (Atlanta Hawks) to explore the technologies and ideas reshaping live production and fan engagement today.

Latest IAMT News

  • IAMT Dynamic Software Licensing Group Launches Public GitHub Repository

  • IAMT Annual Conference & Awards 2026: first speaker announced

IAMT Email icon

Sign-Up Here

Industry news, event updates and more. Sign-up for the IABM Newsletter.