IABM Rebrands as IAMT, Unveils AI Discovery Platform and Global Alliance

Published On: 27 April, 2026

Broadcast Pro Middle East’s coverage of IABM’s transformation into the International Association of MediaTech (IAMT) at the 2026 NAB Show, detailing the launch of the MAI agentic AI platform. CEO Saleha Williams said: “This is beyond a rebrand — it’s a recognition of the market we now inhabit. The media value chain has been permanently transformed, moving from hardware-centric silos to a fluid, software-defined, and cloud-integrated ecosystem. IAMT is a lever for our collective growth.”

This article was first published on Broadcast Pro Middle East on 27 April 2026.

Latest IAMT News

  • Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

  • Astro selects Broadpeak for high performance streaming and CDN solutions in pay-TV transformation

IAMT Email icon

Sign-Up Here

Industry news, event updates and more. Sign-up for the IAMT Newsletter.