IABM Rebrands as the International Association of MediaTech

Published On: 20 April, 2026

TVTech’s report from the 2026 NAB Show on IABM’s rebrand to the International Association of MediaTech (IAMT), covering the launch of the MAI agentic AI-powered discovery platform and the new IAMT Global Alliance. CEO Saleha Williams said: “This is beyond a rebrand—it’s a recognition of the market we now inhabit. The media value chain has been permanently transformed, moving from hardware-centric silos to a fluid, software-defined, and cloud-integrated ecosystem.” The piece details MAI’s use of Answer Engine Optimisation (AEO) to generate direct, synthesised responses to user queries while citing IAMT member content as an authoritative source.

This article was first published on TVTech on 20 April 2026.

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