IABM Becomes IAMT at NAB Show, Launches AI Platform and Expanded Member Ecosystem

NewscastStudio reports that IABM, known for five decades under that name, has become IAMT (International Association of MediaTech) at the 2026 NAB Show, launching MAI, an agentic AI discovery platform built with member company Alpha Cogs. CEO Saleha Williams said: “This is so much more than a rebrand. The industry is changing, and as a result of that, we are changing and evolving alongside what the industry now needs.” The article also covers IAMT’s annual State of MediaTech report, with Williams pointing to trust, agility and fast ROI as the three dominant themes, alongside revenue growth opportunities of 45-50% in parallel markets such as corporate, retail and education.

This article was first published on NewscastStudio on 19 April 2026.