Myawaddy TV Upgrades its News Production System and Archive with Etere

Myawaddy TV has selected Etere to upgrade its station-wide news production system and archive. Etere Ecosystem delivers streamlined workflows and reliable performance across a digitally connected media environment.

Etere, in partnership with distributor Elevate Broadcast, successfully launched the project for Myawaddy TV in Myanmar. This implementation comes as an extension of the existing Etere infrastructure in Myawaddy, building on a proven foundation to further modernise newsroom operations and archive management. The upgrade equips Myawaddy TV with an integrated framework of software tools that modernize the end-to-end news production and archiving workflow.

This project delivers a future-ready platform that reduces manual tasks, shortens news turnaround times, and secures long-term archive management. Myawaddy TV now benefits from an efficient and scalable solution that supports both current operations and future growth.

For a media management strategy tailored to your organization, contact us to arrange a personalised consultation with our product experts.

Etere Ecosystem Key Modules for this Project:

• Etere Media Asset Management (MAM): Centralizes the media library and automates end-to-end processes: ingest, retrieval, metadata enrichment, distribution, approvals, and task automation for improved productivity and accuracy.
• Etere Quality Control: Automates file-based QC to detect and flag audio/video issues such as freeze frames, black frames, scene changes, and audio loss.
• Etere Web: Secure web interface for authenticated users to manage assets and workflows remotely, enabling on-the-go access and approvals.
• Etere T-Workflow: Visual workflow designer that automates broadcasting rules and scheduled processes to increase efficiency and reliability.
• Etere Media Manager: Automated content mover for secure transfers between servers, including remote locations.
• Etere Proxy Browsing: Integrated proxy browsing with built-in web streaming for fast content review.
• Etere Transcoder: Comprehensive codec and container support for decoding, encoding, transcoding, muxing, demuxing, and format conversion across production and distribution chains.
• Broadcast Quality Player: Broadcast-grade monitoring and playback with QC features and dual-monitor support for accurate review and playout.
• Etere F90: Paperless import/export automation for metadata and operational data exchange.
• Etere Studio Player: Playlist preparation for live and pre-recorded broadcasts, supporting live news, studio shows, and ad insertion.
• Etere Ingest: Flexible ingest options including manual, scheduled, and fully automated workflows.
• Etere SNMP Console: Unified dashboard for device and process control, simplifying system management.
• Etere Multichannel Player: Handles multichannel ingest and playback of 4K/HD/SD from NDI, SDI, IP feeds, live streams, and file imports; supports up to six simultaneous streams.
• Etere HSM: Hybrid storage management for LTO, Sony ODA, disk, object, and cloud storage with a single interface to manage archives across multiple sites.
• Etere Technical Support: 24/7 support with remote assistance, free software upgrades for customers on support contracts, and incident tracking via a web portal.