Vizrt strengthens its presence in the UK and Ireland with new distributor, Holdan

The partnership ensures content creators and live production teams have wider access to industry-leading visual storytelling tools across the UK and Ireland

London, United Kingdom – Vizrt, the AI platform for visual storytelling, today announces a partnership with a new distributor based in the United Kingdom, Holdan, part of the Midwich Group.

Holdan is licensed to distribute the full scope of Vizrt’s portfolio – from vision mixing and easy-to-use HTML5 graphics, to data-driven augmented reality (AR) graphics that creates virtual environments and powers in-depth analysis for live events and sports.

The lines between broadcast and AV are disappearing fast, and customers want seamless, connected workflows that bring together live production, dynamic graphics, remote collaboration, and content delivery into one powerful experience.

“Vizrt’s ability to create engaging viewer experiences everywhere video happens, is a perfect fit for what I truly believe is a best-in-class technology ecosystem, that is the Holdan portfolio. Together, we can deliver integrated end-to-end solutions that unlock new possibilities across studios, live venues, stadia, corporate spaces, and beyond,” says Kriss Hampton-Joyce, Chief Technology Officer at Holdan.

“For us, this is about more than being able to supply another leading brand to our customers. It’s about helping them even further in adapting, growing, and thriving as broadcast, Pro AV, and live production continue to converge.”

With broadcast-grade live production technology at their fingertips, content creators, corporations, organizations, and educational institutions in the UK and Ireland can level up their video content to share knowledge, engage viewers, and grow their audience.

Growing with the power of video

The video content market in the UK and Ireland is shifting. MIDiA Research reports that content creation and consumption are converging, with 41% of UK consumers creating content in any format. The number has risen among the younger generation: now, nearly two thirds of consumers between the ages of 20-24 create some sort of video content.

“Content creation is rising and audiences everywhere expect the highest quality, regardless of the device they’re watching from. With Holdan as a new Vizrt distributor, top-of-the-line technology, in-depth expertise, and a powerful partner ecosystem are strengthened, offering creators and professionals in the UK and Ireland expanded access to high-end live production tools – and engaging viewers with every video,” says Marcus Högman, VP of Channel Sales, EMEA, at Vizrt.

Vizrt’s solutions are leading the democratization of high-quality live production tools, and with Holdan’s knowledge of the unique needs of the UK and Ireland markets, the partnership is set to accelerate the growing demand for video content and live production across the region.

Visit us at MPTS! Stand #G60

Vizrt experts will be at the Holdan booth demonstrating the latest in live production technology, including the all-in-one production switcher TriCaster and the cloud-native, web-based HTML5 graphics platform Viz Flowics. Stop by stand G60 to find out more.

Official Vizrt partners get access to industry-leading solutions across the entire portfolio, along with exclusive benefits designed to help partners succeed. Learn more about Vizrt’s Partner Program: https://www.vizrt.com/partner-program/

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Press contact: press@vizrt.com

Note to Editors

About Vizrt

Founded in 1997, Vizrt is a leading viewer engagement platform and a trusted expert in live production technologies for the Media & Entertainment, Sports, Enterprise, and Content Creator industries.

Vizrt’s software-defined, cloud-ready and AI-integrated solutions are the foundation for a new era of storytelling, enabling creators to streamline workflows and enhance content delivery. It offers solutions for every component of live production, from real-time data-driven graphics and studio automation to intelligent media asset management and cloud-based productions.

Vizrt, and its subsidiary NDI, employs over 600 people globally, enabling thousands of organizations worldwide, from colleges and corporates to the largest names in news and sports, to deliver visually immersive experiences to billions of people daily. For more information, visit https://vizrt.com.

About Holdan

Established in 1996, Holdan is one of the leading value-added distributors in the audio visual, broadcast and cine, and imaging sectors supplying resellers in the UK&I. Our overall aim is to give our customers excellent service, and we aspire to be efficient and easy to work with. We truly care about the quality of our delivery.

As a division of the Midwich Group, we represent high profile brands, and provide the highest level of sales, after sales support, marketing, service and technical pre-sales support.

For more information, please visit: https://www.holdan.co.uk/