IBC 2026

RAI Amsterdam, 11-14 September 2026

IBC logo

IAMT at IBC 2026

IBC is where media and entertainment comes to life. As the international meeting point for MediaTech, IBC brings together the creative, technology and business communities to turn ideas into action, acting as the ultimate global event for discovering new technology, building partnerships and shaping the future of media.

At the heart of IBC, the IAMT Member Hub is where the global MediaTech community comes together – bringing IAMT members, leading buyers, end users and influential MediaTech voices into one central space. Host meetings, connect with industry peers, meet the IAMT team and put yourself at the centre of the conversations shaping MediaTech.

IBC logo

IBC2026 brings global media industry together to turn innovation into action

IBC 2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. Welcoming 41,225 attendees from 170 countries and more than 1,300 exhibitors, the show reflected an industry focused on turning rapid technological and commercial change into practical progress.

Welcome to the IAMT Hub

Visit the IAMT Member Hub in the Diamond Lounge (Entrance G, near Hall 3) – the heart of connection at IBC.

A central meeting point for the MediaTech’s most influential voices, the IAMT Member Hub is a dynamic space where members meet can guests, relax and connect directly with the global IAMT community.

Whether you’re hosting meetings or catching up with industry peers, this is where visibility, connection and opportunity come together.

Why you can’t miss it:

  • 1

    Connect with the world-class, global IAMT community

  • 2

    Be part of the most important conversations in MediaTech

  • 3

    Maximise your show presence by building your visibility and network

IAMT Impact Briefing

Friday 11 September 2026
9:15am – 10:15am (CEST)
Location: Conference Room 1, Entrance G

Kick off IBC 2026 with a bang!

Following last year’s completely standing-room-only IAMT Impact Briefing, we are thrilled to be back to unveil our industry-defining, flagship State of MediaTech report.

Get an exclusive first look at exactly where the market is heading, with expert speakers turning the data into actionable insights – ensuring you know exactly where to focus your time and investments for maximum impact at the show.

Speakers

Saleha Williams - CEO, IAMT

Saleha Williams

CEO, IAMT

9:15 – 9:35: CEO Keynote: MediaTech Redefined

IAMT CEO, Saleha Williams, opens the IAMT Impact Briefing with a look at the momentum transforming MediaTech – and the opportunities emerging as our industry enters its next chapter.

Chris Evans

Senior Principal Analyst, IAMT

9:35 – 9:55: State of MediaTech Presentation

Be first to discover the findings from IAMT’s latest flagship State of MediaTech report, revealing the crucial trends, priorities and market shifts defining our industry.

Purminder Gandhu

Director/Consultant, Kaurwave

9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers

Join host, Purminder Gandhu, and an expert panel of leading buyers for a candid look inside today’s investment decisions.

Discover what buyers really want from their technology partners and how suppliers can stand out in a challenging market.

Panellists

Jenny Englund Stridh

Head of Media Production Technology, Schibsted

9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers

Emily Bergün

Senior Media Services Engineer, Arsenal FC

9:55 – 10:15: Panel: Winning the Trust of MediaTech Buyers

IAMT Impact Awards logo

IAMT Impact Awards at IBC 2026

View the winners from our Saturday evening presentation.

Recognising outstanding achievement across everything from breakthrough innovation to influential leadership, and judged by an independent panel of industry experts, the IAMT Impact Awards at IBC are a great opportunity to celebrate and network.

Categories included:

  • MediaTech Leader Award
  • Best Journal Article Award – 2026 Q2 and 2026 Q3
  • Transformational Project Award
  • Best Global Alliance Partner Award
  • Most Supportive Member Award
  • Best Start-up Member Award

Products and Services Awards Categories:

  • Best Creation & Management Award
  • Best Delivery & Experience Award
  • Best Products, Services & Monetization Award
  • Best Operations & Lifecycle Award

Start-Up Discovery Night at IBC 2026

Join us for an exclusive evening bringing together ambitious start-ups, MediaTech investors, broadcasters, and telcos during IBC 2026.

Hosted by IAMT and Norigin Media, this brand-new event is designed to bridge the gap between emerging innovators and established industry leaders, unlocking new partnerships and investment opportunities.

Date: Saturday 12th September 2026

When: 19:30 – 23:00

Where: Leidseplein, full venue details revealed on confirmation.

IAMT Journal

IAMT Journal – Q3 Edition

The industry’s leading, independent publication returns both digitally and in print at IBC, bringing together trusted intelligence and expert thought leadership from across the global MediaTech community.

Pick your copy up at the Hub

IAMT Sponsorship Opportunities

Position your brand at the centre of the most important conversations in MediaTech.

IAMT Member Interviews

Raise your profile at IBC with an exclusive IAMT Member Interview – available both online and live from the show floor

Registration now closed.

Skills, Talent & Development

IAMT Bursary Scheme

This year, we’re welcoming 12 bursary students from the UK, France and Germany to IBC, giving emerging talent the opportunity to experience the industry firsthand, build their networks and connect with leading MediaTech organisations.

Revealing the latest talent trends

Join IAMT at the World Skills Café as we unveil the findings of our new ‘Talent Trends in MediaTech’ report, providing fresh insight into the challenges and opportunities shaping the future workforce.

PLUS, we unveil the brand-new IAMT Talent Portal

Connecting tomorrow’s MediaTech talent with today’s industry leaders. The new IAMT Talent Portal is designed to champion emerging talent, create new opportunities and help build a more connected, resilient and future-ready industry.

Meet the team at IBC

  • Saleha Williams

    CEO

  • Lucinda Meek

    Chief Finance and Operations Officer

  • Ana-Claire Bernardes

    Global Head of Member Engagement & Growth

  • Michelle Kelly

    Head of Member Engagement & Growth for North America

  • Emma Labrador

    Partnerships Manager

  • Pavleta Kakova

    Project Manager

  • Chris Evans

    Senior Principal Analyst

  • Elliot Milner

    Membership Growth Manager

  • Stuart Ray

    Head of Skills & Development

  • Riikka Koponen

    Principal Analyst

  • Olga Nevinchana

    Senior Analyst

  • Stan Moote

    CTO

  • Paul Young

    Head of Marketing

  • Danny Steed

    Senior Digital Marketing Executive

  • Grace Pugh

    Content Coordinator & Creator