Touchstream at IBC 2025

In this interview, Brenton Ough discusses how CMSD-MQA (Common Media Server Data – Media Quality Assessment) is moving from concept to real-world deployments and why it’s driving real business transformation in streaming. He explains how legacy approaches to video quality analytics are no longer fit for purpose—being too expensive, compute-heavy, and siloed—making agility and great viewer experiences harder to achieve. Brenton highlights how CMSD-MQA standardises server-side data to deliver real-time insights without the overhead, helping teams adapt faster, run leaner, and collaborate more effectively across operations, technology, and business.