Connected and addressable TV advertising

To help content distributors reach their audiences more accurately, Oxagile offers their expertise in OTT advertising platform development and cross-domain knowledge, including computer vision and big data processing.

Key competences:

• OTT and CTV advertisingsolutions for retargeting TV-viewing households across online streaming platforms
• Addressable and targeted TV advertisingsoftware for reaching audiences based on respective household data
• BI-based audience analysis for delivering personalized ads across freead-supported TV
• Enhancement of DSP, SSP, and DMP solutions with advanced features
• Optimization of AVOD monetization strategies through server-side ad insertions
• OTT header bidding development for better audience segmentation and ad campaign performance optimization