Integrated Systems Europe 2026

Chris Evans, Head of Knowledge & Insight, IAMT

The 2026 edition of Integrated Systems Europe continued on a growth trajectory, registering a record number of attendees (92,170) across its four days, up 8% compared to the previous year. The tradeshow is growing by providing value to a broad range of market verticals from corporate and government to places of worship and education institutions. Central to this is a curated content program that included the Cybersecurity Summit, Education Technology Summit, Smart Workplace Summit and more. The Broadcast AV Summit, presented in association with IAMT, featured an agenda that explored opportunities emerging in the creator, experience, and streaming economies. The presentation delivered by IAMT’s Business Intelligence Unit at the summit is available to download. A new event, “Spark”, launched this year, aimed at creative leaders across live events, broadcast, gaming, design and media. “Spark” is designed to create a cross-vertical environment for thought leadership that encompasses technologies such as immersive LED environments, spatial audio, and interactive storytelling.

ISE 2026 highlighted the accelerating convergence between Broadcast and AV technologies. The expanded Broadcast AV Zone in Hall 4 and the East Access area showcased solutions for content acquisition, editing, management, storage, and distribution. The zone grew by 15% compared to the previous year, outpacing the show’s overall exhibitor growth of 6%. Several companies exhibiting in the Broadcast AV Zone made their debut at ISE , including IAMT member companies EVS and Qvest. Key technology focus areas included AV‑over‑IP and IP‑native broadcast workflows, such as ST 2110, NDI, Dante AV, and IPMX. Vendors can now demonstrate robust systems; and with a broad range of connectivity hardware available, effective control and orchestration solutions are becoming the point of differentiation and added value to ensure that end-users can efficiently manage their growing ecosystems of connected IP devices.

Aligned with ISE 2026’s overarching theme, “Push Beyond,” the show emphasized the increasing convergence across broadcast, AV, IT, and systems integration to meet evolving needs in core vertical markets. Software‑defined, IP‑native workflows are enabling this convergence, while security has become essential for connected environments, especially under regulatory pressures such as the EU Cyber Resilience Act. To support the industry in addressing these challenges, IAMT continues to advance initiatives like the Security and Vulnerability working group, established in collaboration with the EBU. Security credentials and partnership certifications are vital for products to be considered as a part of a viable solution for integrators to sell to end-customers. The requirements will vary by vertical and region, so the opportunity to meet sales channel partners at ISE remains important for vendors to achieve scale across markets.

This year’s show also confirmed that MediaTech suppliers are expanding into adjacent markets. IAMT data shows that around half of MediaTech vendors’ revenue now comes from parallel markets, with Corporate being the largest segment. At ISE 2026, companies such as Ross Video and Grass Valley demonstrated workflows for corporate in‑house broadcasting. Business in the government sector (e.g., parliaments) and military & defense were also widely discussed, having become mature adjacent markets for many MediaTech vendors. You are invited to share your own perspective on opportunities in adjacent market verticals in the latest wave of IAMT’s MediaTech Industry Tracker survey. Respondents will receive aggregated survey results, including insights into parallel markets, in exchange for their participation.

The Broadcast AV Zone at ISE 2026 also underscored a significant transformation toward AI‑integrated production workflows, with exhibitors demonstrating solutions that automate traditional broadcast operations while enabling new forms of content creation and audience engagement. MediaTech vendors looking to sell-in advanced solutions to upgrade virtual and hybrid meeting productions by enterprise customers need to pay close attention to the unified communications and collaboration market landscape. Aligning with solutions like Cisco Webex, Microsoft Teams, and Zoom Rooms, can help position MediaTech products for integration into collaboration spaces, especially when upgrading existing investments.

Projection mapping and LED tiles were well represented at ISE and benefitted from a drive towards more experiential media in a range of different settings from stadiums and esports arenas to education campuses and retail environments. The opportunity for interactive use cases has created convergence with broadcast technology to enable low latency and realtime engagement with display surfaces. Highlighting new growth opportunities at this intersection of display and media production technology, David Ross, CEO of Ross Video, drew attention to an emerging customer category called “Architainment” in his opening keynote for the Broadcast AV Summit that describes constructions such as the Las Vegas Sphere or Outernet London that enable architecture to become a canvas for visual media.