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State of MediaTech – NAB 2026
The first 2026 edition of the State of MediaTech report examines how the global media technology market is adapting to economic pressure, maturing technologies, and shifting media business models. Growth continues, but buyers are more selective, with tighter budgets, longer sales cycles, and heightened scrutiny of return on investment and total cost of ownership. AI remains the top technology priority, though focus has shifted from experimentation to measurable, integration‑ready use cases, particularly across hybrid cloud and edge environments. MediaTech suppliers are increasingly diversifying beyond traditional media and broadcast into parallel verticals such as corporate, government, education, healthcare, and venues. Across the market, agility, disciplined evaluation, and trust – including provenance & authenticity, and vendor reliability – have become the minimum conditions for success in an outcome‑driven MediaTech landscape.State of MediaTech — IBC 2025
The State of MediaTech report contains exclusive research conducted by IABM in the lead up to NAB and IBC 2025. It offers strategic data-driven insights into the overall development of the MediaTech industry. The main contents of this report are segmented into three core topical sections. The first section analyses the business environment affecting the MediaTech sector. The second analyses investment and adoption trends in MediaTech. The third provides a brief update on changing business models.
Creator Economy Collaboration
The Creator Economy Collaboration report examines how the rapid rise and professionalization of content creators is reshaping the global media and entertainment landscape and redefining opportunities for MediaTech vendors and media businesses. Based on qualitative expert interviews, quantitative industry data, and extensive secondary research, the report explores how creators are evolving from hobbyists into professionalized solopreneurs and creator‑led small and medium enterprises, increasingly adopting broadcast‑grade tools and enterprise‑style business models. The report highlights the growing convergence between creators and traditional media, driven by declining audience trust in institutional media, shifting advertising budgets, and the need for faster, more cost‑effective production models and unified workflows. Key themes discussed in this report include the evolving content creator needs, effective go-to-market strategies, and emerging revenue generation opportunities in the creator ecosystem for MediaTech vendors.Game Industry Convergence Megatrend Report
Media technology organizations stand to benefit from the expansion of the game industry by exploring synergies including transferrable skills and technologies, as well as the monetization of intellectual property, and complementary audience/fan engagement. This report examine areas of convergence and opportunity focusing on three core areas: Brand IP - How are studios and content owners looking to leverage synergies between video games, and tv and film media? Creative pipelines - What common tools are used in both the broadcast and game industry to create content? Asset management - How will media asset management evolve to accommodate for diverse media file types used across the game industry and broadcast?Business Transformation in MediaTech
Business transformation is the process by which MediaTech suppliers and their broadcast and media industry customers adapt their strategy and operations to remain competitive and resilient in a rapidly evolving market. The IABM Business Transformation Megatrend report explores key strategies, technologies and models driving efficiency, growth and long-term success. The report combines in-depth primary and secondary research, including quantitative insights from senior industry leaders gathered from IABM’s survey conducted in February and March 2025, covering a range of topics related to business transformation, including key drivers, technologies and challenges. The report also includes detailed analysis of the key drivers and enablers of business transformation, as well as showcasing practical peer-to-peer advice from a range of industry experts on how to plan, execute and measure a transformation strategy, navigate the ensuing challenges and achieve a successful outcome.Security in MediaTech Ecosystems
The “Security in Media Ecosystems” report examines key investment drivers for security technology in the broadcast, media, and entertainment industry. It focuses on strategies to strengthen security infrastructure, enhance content protection, and mitigate AI-related vulnerabilities in an increasingly digital MediaTech ecosystem. As the industry shifts to cloud, IP, and software-defined workflows, vulnerabilities increase exponentially due to the expanded surface attack. Meanwhile, widespread AI adoption enables more sophisticated cyber attacks, while deepfakes and tempered media undermine audience trust.
GeoTracker 2026
Synopsis Geopolitical conflict and rising international trade pressures are redrawing the global media supply chain. Organizations that are not adapting to new regional requirements risk getting locked out of key markets. IAMT’s GeoTracker provides in depth analysis of the market forces reshaping MediaTech business within each of the five key global regions, North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. Make strategic decisions with clarity informed by independent industry data and analyst commentary. Read GeoTracker to get unparalleled access to market insights from regional experts gathered through original primary research conducted by IAMT’s team of in-house analysts. Keywords: MediaTech, geography, geographic, regional, global, international, sub-region, sub-regional, country, segmentation, market outlook, technology investment, buyers, broadcast, streaming, media, entertainment, digital transformation, core infrastructure, cloud services, artificial intelligence, AI, generative AI, agentic AI, AI agents, IP networks, total cost of ownership, North America, South America, Europe, Middle East & Africa, Middle East, Africa, Latin America, APAC, MENA, North Africa, Asia, Pacific Published: May 2026GeoTracker™ 2025
GeoTracker is one of the four pillars of IABM’s tracking research. It offers a comprehensive analysis of key regional trends influencing MediaTech investments across five different geographies. The report examines region-specific dynamics, market fundamentals, existing technology infrastructure, and key stakeholders. These factors determine the operational environment of media businesses in North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa.ChainTracker™ 2025 – Executive Summary
ChainTracker™ provides a comprehensive analysis of business and technology trends in the broadcast media and entertainment market.
Gain an understanding of the most influential market drivers across the media supply chain by learning the dynamics in each segment. Comprehensive qualitative and quantitative research primary and secondary research is curated to equip you with insights to guide your business strategy.
The segmentation of products and services is organized by the BaM Content Chain® taxonomy to provide a comprehensive model of the industry, along with a Snap Insights section focusing on trends across the entire BaM Content Chain®. This is followed by nine chapters containing more detailed analysis into trends within each of the segments making up the chain: Create, Produce, Manage, Publish, Monetize, Consume, Connect, Store and Support.
A sector-led focus is also applied in the Snap Insights section and within each chapter to highlight insights that relate specifically to Sports, News, and Studio production. The report contains visual analysis of data from IABM’s survey of industry professionals, as well as insightful quotes from analyst-led interviews with industry experts (MediaTech suppliers and Global Engaged Partners representing MediaTech customers).
Key questions answered by the report:
What are the key investment drivers and challenges in each content chain segment, and within the Sports, News and Studio sectors? How are business models evolving across different segments of the content chain?
What factors are influencing technology innovation and adoption in each content chain segment, and within the Sports, News and Studio sectors?
Access the Executive Summary directly. The full report is included in Platinum IABM Membership or available for independent purchase.
Licences to single chapter reports from ChainTracker™ are included with other membership plans and accessed seperately. Please email: insights@theiamt.org to choose your chapters or claim your full report.TechTracker™ 2025
TechTracker provides a comprehensive analysis of technology trends in the broadcast media and entertainment market. The report highlights five key technologies reshaping the MediaTech landscape: IP, cloud, AI/ML, OTT & streaming platforms, and remote production. It focuses on advancing technologies that rank high as investment areas and show strong likelihood for further adoption. The report is based on comprehensive primary research — both qualitative and quantitative — as well as extensive secondary research. It examines the five key technologies through multiple analytical lenses: their relative importance in technology roadmaps, investment priorities, key drivers of adoption, challenges to adoption, and synergies in technology adoption. Each technology receives a dedicated chapter with deep dive analysis of market trends. These chapters include data from IABM's survey of MediaTech vendors, service providers, and customers, along with insightful quotes from analyst-led interviews with industry experts and case studies that illustrate the key trends identified. TechTracker is the second publication of IABM's Tracker research series, which consists of three reports — GeoTracker, TechTracker, and ChainTracker—to be published in 2025.
